SEGMENTS
| 373,147 | TOTAL UNIVERSE / BASE RATE | $90.00/M |
| 228,776 | 24 Months Members/Donors | |
| 144,536 | 12 Month Members/Donors | + $10.00/M |
| 95,603 | 6 Month Members/Donors | + $12.00/M |
| 58,824 | 3 Month Members/Donors | + $15.00/M |
| 13,484 | 1 Month Members/Donors | + $20.00/M |
| Non-Reciprocal Fee | + $20.00/M | |
| Modeled Names (Consumers Only) | + $37.00/M | |
| Political Rate | $110.00/M |
DEMOGRAPHICS/PROFILE
| Women | 60% |
| Men | 40% |
| Average Income | $45,100 |
| Average Unit of Sale | $14 |
DESCRIPTION
Reach active senior citizens who have responded to a direct mail appeal requesting donations to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected.
If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way NCPSSM is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.
Average Age 70
Average Household Income $45,100
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
04/30/2025
CARD UPDATED
07/16/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/25/2025
INCOME
$45,100
SELECTIONS
| Gender | 5.00/M |
| Modeled Names | 37.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 17,000 |
| DOLLARS: | $600 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312658 |
| MIN NUMBER | 312658 |
CURRENCY
US Dollar
CONTACT
| Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com | |
| Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Kalyani Jadhav | kalyani.jadhav@data-axle.com |
*=primary contact
