SEGMENTS
| 346,851 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 24,128 | 1 Month Buyers | + $25.00/M |
| 78,498 | 3 Month Buyers | + $20.00/M |
| 127,974 | 6 Month Buyers | + $15.00/M |
| 227,536 | 12 Month Buyers | + $10.00/M |
| Fundraisers/Publishers (recency fees do not apply) | $65.00/M | |
| Food Mailers (recency fees do not apply) | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 70% |
| Men | 21% |
| Average Income | $40,000 |
| Average Unit of Sale | $125 |
DESCRIPTION
Stoneberry, a division of Mason Companies, Inc., offers brand name electronics and appliances, brand name apparel and footwear, jewelry, stylish furnishings, personal care products and more! Stoneberry makes shopping affordable and easy with their in-house credit program, with payments as low as $5.99/month.
Demographics/Profile:
Women 70%
Average HH Income $40,000
Average Age 50
Product Selects:
Home, Bed & Bath, Electronics, Kitchen, Apparel & Shoes, Toys, Health & Beauty, Jewelry
Enhanced Selects:
Age, Income, Presence of Children, Donor, Ethnicity, Religion, Language Spoken and more!
Lifestyle Selects:
Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnicity, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife
SOURCE
- Direct mail sold
GENERAL COMMENTS
**MULTIBUYERS TO SAME OFFER ONLY
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$40,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $150+ | 35.00/M |
| $200+ | 40.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 12 Month Hotline | 10.00/M |
| 3 Month Hotline | 20.00/M |
| 30 Day | 25.00/M |
| 6 Month Hotline | 15.00/M |
| Age | 15.00/M |
| Age of Children | 15.00/M |
| Average Purchase, Last Purchase | 15.00/M |
| Cancellation Fee | 150.00/F |
| Cancellation Running Charges | 10.00/M |
| Credit Program | 10.00/M |
| Donor | 15.00/M |
| Ethnicity | 15.00/M |
| Gender/Sex | 8.00/M |
| Income Select | 15.00/M |
| Internet Only | 5.00/M |
| Key Code | 5.00/M |
| Language Spoken | 15.00/M |
| Lifestyle | 15.00/M |
| Multi-Buyers | 5.00/M |
| Political Affiliation | 15.00/M |
| Presence of Children | 15.00/M |
| Product | 20.00/M |
| Religion | 15.00/M |
| Running Charge | 10.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312634 |
| MIN NUMBER | 312634 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
