SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Oriental Trading Company, "the fun for everyone" catalog, is a uniquely packed catalog for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware. The buyer file is overlaid to identify known donors to charitable causes. The donor segment can be combined with age, income and other enhanced selections.

Demographics/Profile:

Women 79%

Married 91%

Median Age 43

Median Household Income $50,000

Source:

Direct Mail Sold 99%

General Comments:

Source is now selectable: Catalog Only, Internet Only and Multi-Channel

Select Recommendations:

Add Age 55+

Add Religious Product Buyer

Select or Omit Internet Only Buyers

Or add any product, theme, occassion or lifestyle enhancement from our list of 100+ selects!

Sampling of Product selects:
Toys
Food/Candy
Party Supplies
Religious
Costumes
Crafts
Candles
Dolls
Jewelry
Domestics
Indoor Home Décor
Outdoor Décor
Patriotic
Graduation
Wedding
Hands on Fun
Select by Holiday Season also: Halloween, Christmas, Valentine's Day and Easter.

Dollar select is cumulative. Last and Average Purchase are selectable.

Pricing Policy: 85% net name arrangement with $8/m run charges on 50,000+ names.

All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.

SOURCE

• Buyers

GENERAL COMMENTS

**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.

NET NAME PRICING

PROFILE

DONOR   (17.00/M) 12 Month Environmental Donors 211,750 Health Donors 840,126 Political Donors 737,894 Religious Donors 28,432