SEGMENTS
| 94,590 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 5,064 | 30 Day Buyers | + $29.00/M |
| 16,629 | 3 Month Buyers | + $24.00/M |
| 36,976 | 6 Month Buyers | + $19.00/M |
| 55,985 | 12 Month Buyers | + $12.00/M |
| Fundraisers/ Publishers $65/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
Oriental Trading Company catalog is "the fun for everyone catalog!" In the evolving world of direct mail and the internet, Oriental Trading Company is now making source selectable, giving mailers the ability to exclusively target Catalog Only buyers.
A uniquely packed catalog, for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware. The Oriental Trading Company buyer is responsive to a wide array of offers including: Apparel, Children's, Crafts, Collectibles, Financial, Fundraising, Gift and General Merchandise, Home Decor, Publishing, Stationery and more!
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Product Selects:
Awareness/Hope
Beading
Birthday
Candles
Crafts
Costumes
Dolls
Domestics
Food/Candy
Graduation
Hands on Fun
Holidays - Christmas, Easter, Halloween, Hanukkah, Thanksgiving, Valentine's Day, New Year’s, Mother’s Day, Father’s Day, Chinese New Year, Cinco De Mayo, St Patrick’s Day, Fourth of July.
Jewelry
Indoor Home Decor
Motivational
Outdoor Decor
Party Supplies
Patriotic
Religious
Scrapbooking
Toys
Wedding
Themes are also selectable - Animal, Carnival, Camp, Farm, Garden, Luau, Nautical, Safari/Zoo, Sports, Western and more…
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- Buyers
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
03/30/2025
CARD UPDATED
06/23/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/21/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| Cancellation Fee | 150.00/F |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| Product | 17.00/M |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312573 |
| MIN NUMBER | 312573 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
