SEGMENTS
| 1,162,488 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 654,047 | Oct. - Dec. 2023 Buyers | $85.00/M |
| 381,108 | Oct. - Dec. 2023 Christmas Product Buyers | $85.00/M |
| 533,693 | 6 Month Christmas Product Buyers | $85.00/M |
| 715,409 | 12 Month Christmas Product Buyers | $85.00/M |
| Fundraisers/ Publishers $65/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
Oriental Trading Company, "the fun for everyone catalog"! A uniquely packed catalog, for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware for every Holiday and Season. Target these Christmas buyers or any season/holiday buyers of the year. Check out the extensive list of Holiday selects available.
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- Buyers
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
|||||||||||||||||||||||||||||||||||||||||||||||||||
LIST TYPE
Consumer
COUNTS THROUGH
03/30/2025
CARD UPDATED
04/10/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
05/12/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| additional counts | |
| Cancellation Fee | 150.00/F |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| Product | 17.00/M |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312572 |
| MIN NUMBER | 312572 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com |
*=primary contact
