SEGMENTS
| 547,305 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 27,664 | 30 Day Religious Product Buyers | + $34.00/M |
| 93,196 | 3 Month Religious Product Buyers | + $29.00/M |
| 169,145 | 6 Month Religious Product Buyers | + $24.00/M |
| 320,631 | 12 Month Religious Product Buyers | + $17.00/M |
| Fundraisers/ Publishers $65/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
Oriental Trading Company, "the fun for everyone" catalog, is a uniquely packed catalog for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware. Oriental Trading Company offers a line of religious themed home décor items, products for both Easter and Christmas, as well as a full "Fun & Faith" catalog of religious themed products aimed at vacation bible school programs. Target these responsive faith-based buyers with the Religious Product select.
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Sampling of Product selects:
Toys
Food/Candy
Party Supplies
Religious
Costumes
Crafts
Candles
Dolls
Jewelry
Domestics
Indoor Home Décor
Outdoor Décor
Patriotic
Graduation
Wedding
Hands on Fun
Select by Holiday Season: Halloween, Christmas, Valentine's Day and Easter.
Dollar select is cumulative. Last and Average Purchase are selectable.
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- Buyers
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
08/19/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
09/12/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| Cancellation Fee | 150.00/F |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| Product | 17.00/M |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312571 |
| MIN NUMBER | 312571 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 1st Backup Orders/Clearances | Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| Orders/Clearances | * Padmaja Rajole | padmaja.rajole@data-axle.com | |
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
