SEGMENTS
| 553,143 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 27,790 | 30 Day Craft Product Buyers | + $34.00/M |
| 85,703 | 3 Month Craft Product Buyers | + $29.00/M |
| 176,376 | 6 Month Craft Product Buyers | + $24.00/M |
| 322,778 | 12 Month Craft Product Buyers | + $17.00/M |
| Fundraisers/ Publishers $65/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
The Oriental Trading Company "the fun for everyone catalog"! A uniquely packed catalog, for the young and young at heart, with party favors and supplies, costumes and themed novelties, children's crafts and toys, gift wrap and giftware. Target these these mothers who purchase craft projects for the children as a family project, an activity for the next play date or a party activity.
Demographics/Profile:
Women 79%
Married 91%
Median Age 43
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- Buyers
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| Cancellation Fee | 150.00/F |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| Product | 17.00/M |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312570 |
| MIN NUMBER | 312570 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
