SEGMENTS
| 214,421 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 11,432 | 30 Day Wedding Product Buyers | + $34.00/M |
| 33,089 | 3 Month Wedding Product Buyers | + $29.00/M |
| 58,736 | 6 Month Wedding Product Buyers | + $24.00/M |
| 111,606 | 12 Month Wedding Product Buyers | + $17.00/M |
| Fundraisers/ Publishers $65/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $50,000 |
| Average Unit of Sale | $65 |
DESCRIPTION
Oriental Trading Wedding catalog - everything from "Will you?" to "I do!" These buyers are preparing for one of the most important days of their life and using the Oriental Trading Wedding catalog to choose wedding favors, themed decor, bridal party gifts and personalized party supplies. These brides to be need "everything" to start their life as a married couple. Target these consumers for your Apparel, Domestics, Home Furnishing or Travel offers.
Demographics/Profile:
Women 79%
Median Age 23-33
Median Household income $50,000
Source:
Direct Mail Sold 99%
General Comments:
Source is selectable: Catalog Only, Internet Only and Multi-Channel
Dollar select is cumulative
Last and Average Purchase is selectable.
Pricing policy: 85% net name arrangement with $8/m run charges on 50,000+ names
All orders cancelled after mail date will be subject to payment at full rental rates. All cancelled orders will be subject to a cancellation fee.
SOURCE
- Buyers
GENERAL COMMENTS
**ALL LIST RENTALS/EXCHANGES MUST BE RECIPROCAL WITH ALL ORIENTAL TRADING COMPANY OFFERS.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2035
CARD UPDATED
06/11/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$50,000
SELECTIONS
| $100 | 32.00/M |
| $125 | 37.00/M |
| $25 | 17.00/M |
| $50 | 22.00/M |
| $75 | 27.00/M |
| 3 Month Hotline | 12.00/M |
| 30 Day | 17.00/M |
| 6 Month Hotline | 7.00/M |
| Cancellation Fee | 150.00/F |
| Credit Card Sold | 12.00/M |
| Gender/Sex | 7.00/M |
| Key Code | 3.00/M |
| Last Purchase | 7.00/M |
| Multi-Buyers | 12.00/M |
| Product | 17.00/M |
| Running Charge | 8.00/M |
| Single Purchase | 12.00/M |
| Source Channel | 12.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 312569 |
| MIN NUMBER | 312569 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com |
*=primary contact
