SEGMENTS
| 864,288 | TOTAL UNIVERSE / BASE RATE | $95.00/M |
| 161,983 | 1 MONTH BUYERS | + $25.00/M |
| 864,288 | 12 MONTH BUYERS | $95.00/M |
| 40,982 | 3 MONTH REPUBLICAN PARTY | + $15.00/M |
| 65,191 | 6 MONTH REPUBLICAN PARTY | + $15.00/M |
| 99,261 | 12 MONTH REPUBLICAN PARTY | + $15.00/M |
| 29,860 | 3 MONTH DEMOCRATIC PARTY | + $15.00/M |
| 48,196 | 6 MONTH DEMOCRATIC PARTY | + $15.00/M |
| 73,755 | 12 MONTH DEMOCRATIC PARTY | + $15.00/M |
| 13,019 | 3 MONTH UNKNOWN POLITICAL PARTY | + $15.00/M |
| 55,296 | 6 MONTH UNKNOWN POLITICAL PARTY | + $15.00/M |
| 84,128 | 12 MONTH UNKNOWN POLITICAL PARTY | + $15.00/M |
| 13,539 | 3 MONTH NON-DECLARED POLITICAL PARTY | + $15.00/M |
| 21,230 | 6 MONTH NON-DECLARED POLITICAL PARTY | + $15.00/M |
| 32,532 | 12 MONTH NON-DECLARED POLITICAL PARTY | + $15.00/M |
| FUNDRAISER RATE | $70.00/M | |
| PUBLISHER RATE | $70.00/M | |
| SEASONAL FOOD RATE | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $72,000 |
| Average Unit of Sale | $60 |
DESCRIPTION
Reach responsive, mature buyers with a known political affiliation. The Blair customers support their respective parties, and are the perfect prospects for your political offer! They are proven responders to offers in many categories!
Since 1910 Blair has appealed to mature women and men who have purchased a wide variety of apparel and home products through direct mail. Blair is known for their quality merchandise, exceptional value and customer satisfaction.
Demographics:
Average Age: 60+
Home Owners: 82%
Percent of on-line buyers: 21.5%
SOURCE
- Buyers
NET NAME PRICING
| Policy: | Net Name 100% |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/30/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/14/2025
INCOME
$72,000
SELECTIONS
| $100+ Buyers | 36.00/M |
| $50+ Buyers | 26.00/M |
| $75+ Buyers | 31.00/M |
| 1 Month Hotline | 25.00/M |
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 15.00/M |
| Cash or Credit Card | 12.00/M |
| Gender/Sex | 9.00/M |
| Home Buyers | 17.00/M |
| Irvine Park | 35.00/M |
| Large Size | 17.00/M |
| Men's Wear Buyers | 17.00/M |
| Multi Buyers/Single Buyers | 10.00/M |
| Oversize Female Apparel Buyers | 17.00/M |
| Oversize Male Apparel Buyers | 17.00/M |
| Political Affiliation | 17.00/M |
| Product | 17.00/M |
| Scandia Woods | 35.00/M |
| SCF | 9.00/M |
| Source | 10.00/M |
| State | 9.00/M |
| Womenswear Buyers | 17.00/M |
| Zip | 9.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
100% + $ 10/M RUNNING CHARGE
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 311110 |
| MIN NUMBER | 311110 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com |
*=primary contact
