SEGMENTS
| 328,058 | TOTAL UNIVERSE / BASE RATE | $120.00/M |
| 22,001 | 3 Month Buyers | + $26.00/M |
| 38,122 | 6 Month Buyers | + $21.00/M |
| 60,554 | 12 Month Buyers | + $11.00/M |
| Fundraisers/Publishers | $65.00/M | |
| Food Mailers | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 93% |
| Men | 7% |
| Average Income | $100,000 |
| Average Unit of Sale | $295 |
DESCRIPTION
Audience Profile
Since 1976, the Peruvian Connection catalog has offered a unique collection of women's apparel and accessories. These gorgeous knit and woven pieces are made from the luxury fibers native to the Andes - silky soft alpaca and Peruvian prima cotton - and are some of the most exquisite handcrafted garments to be found anywhere on earth. The catalog and website also feature a wide variety of jewelry, folk art, blankets and rugs.
Demographics
Average Age 35-55
Average HHI $100,000+
Marketing Insight
The Peruvian Connection list works well for a variety of offers including gift, home furnishings, apparel & accessories, fundraising, publishing, children's merchandise, food & wine, and general merchandise.
SOURCE
- Buyers
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
03/26/2025
CARD UPDATED
08/18/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
09/02/2025
INCOME
$100,000
SELECTIONS
| $100+ Buyers | 41.00/M |
| $150+ Buyers | 51.00/M |
| $50+ Buyers | 26.00/M |
| $75+ Buyers | 31.00/M |
| 12 Month | 11.00/M |
| 3 Month | 26.00/M |
| 6 Month | 21.00/M |
| Average Purchase | 12.50/M |
| Credit Card Buyers | 12.50/M |
| Gender | 12.50/M |
| SCF | 8.00/M |
| State | 8.00/M |
| ZIP | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 309857 |
| MIN NUMBER | 11757 |
CURRENCY
US Dollar
CONTACT
| Orders/Counts | * Vijay Thorat | vijay.thorat@data-axle.com | |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Back Up Orders/Counts | Candy Belletete | candy.belletete@data-axle.com | (402) 836-5116 |
*=primary contact
