SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive St. Joseph's Indian School Donors file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers, based on a full array of available Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

These donors help provide Native American children with educational and residential care. In addition to its first through eighth grade school and high school residential program, it supports ministries on South Dakota reservations, operates a Native American museum and provides college scholarships.

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SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Behavioral Model   (15.00/M) Business Traveler 145,246 Cat Products 511,994 Cook for Fun 129,799 Cook from Scratch 505,616 Cruise 578,597 Diet Products 567,648 Dog Products 227,962 Environmental/Green Purchases/Causes 334,282 Foreign Travel 258,192 Garden Maintenance 476,821 Golf 482,754 Home Improvement 279,702 Life Insurance 414,641 Nascar 276,313 Organic Food 281,084 PBS/NPR Donors ($100+ annually) 771,087 Political - Conservative 421,769 Political - Liberal 98,332 Religious Donors ($250+ annually) 614,033 Wine Lovers 692,061