SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive Disabled American Veterans file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers, based on a full array of available Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

DAV is the official voice of America's service connected disabled veterans, families and survivors.

Average Age 67

Average Income $50K

A complete sample must be supplied on all orders.

Behavioral Models Selectable @ $15/M

CANCELLATION INFO
All canceled orders are subject to a $150 cancellation fee, $15/M run charges, selections (if applicable) material and shipping. Full rental charges apply to all cancellations made after merge/mail date.

SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Behavioral Model   (15.00/M) Business Traveler 587,006 Cat Products 1,195,646 Cook for Fun 961,191 Cook from Scratch 1,361,951 Cruise 1,440,176 Diet Products 1,025,107 Dog Products 917,335 Environmental/Green Purchases/Causes 1,014,905 Foreign Travel 769,830 Gardening 1,459,845 Golf 967,620 Home Improvement 900,823 Life Insurance 1,340,274 Nascar 498,023 Organic Food 986,553 PBS/NPR Donors ($100+ annually) 1,845,093 Political - Conservative 1,051,460 Political - Liberal 707,909 Religious Donors ($250+ annually) 1,529,236 Wine Lovers 1,488,140