SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive American Heart Association file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behavior and attitudes.

These donors have helped the nation's most prominent association for research, education, and community programs designed for the prevention of heart disease and stroke.  

**Please note:  A reciprocal recency fee will be in place for any mailers who charges a fee for any recency over 12 Months.***

For more information on our important work, please visit our website at www.americanheart.org

All net name arrangements must be available on a reciprocal basis.

BEHAVIORAL INTEREST @ $15/M

12 Month:

Green/Environmental Purchases/Causes = 207,282

 PBS/NPR Donors ($100+ Annually) = 445,035

 Religious Donors ($250+ Annually) = 334,454

  **Please inquire for more selects**

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/m running charges, selection charges and material and shipping charges. Full rental charges apply to all cancellations made after mail date or after merge.

SOURCE

• 100% Direct Mail

NET NAME PRICING

PROFILE

Behavioral Models   (15.00/M) Green/Environmental Purchases/Causes 207,282 PBS/NPR Donors ($100+ Annually) 445,035 Religious Donors ($250+ Annually) 334,454