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Maryland Square Catalog Blow-In Program

SEGMENTS

8,595,064 TOTAL UNIVERSE / BASE RATE $35.00/M
8,595,064 Estimated Annual Catalogs $35.00/M

DEMOGRAPHICS/PROFILE

Women 89%
Men 4%
Average Income $50,000
Average Unit of Sale $93

DESCRIPTION

This catalog blow-in program offers mailers the opportunity to reach Maryland Square's valued customers. Maryland Square is a catalog marketer of fine-brand business, dress, and casual women's footwear in a wide range of sizes. These consumers are educated, professional women who look for quality, comfort, and style. With over 700 styles to choose from, Maryland Square gives them the best of all worlds.

 

We recommend this program for a variety of offers including: home decor, gifts, travel, food, gardening, health and beauty, fitness, books and magazines, financial and insurance, and general merchandise.

 

Additional Demographics

Average age: 55

Credit card buyers: 88%

Web Buyers: 33%

 

General Comments

-All reservations must be fulfilled 8 weeks prior to the "need-by" date with one of the following: order placement, confirmation of reservation in writing, or cancellation of reserved space in writing

-All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments not packed properly will be refused. Any redelivery charges will be at the mailer's expense.

-Competitive product offers will not be accepted

-Inserts due 4 weeks prior to mail date

-Two actual insert samples required for review and approval at printer's bindery

 

Insert specs: 

Min: 3.5" x 5"

Max: 4.75" x 6"

SOURCE

  • Direct mail sold
  • Catalog

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING

Terms: 15% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

CARD UPDATED

04/28/2025

UPDATE CYCLE

ANNUALLY

NEXT UPDATE

02/23/2026

INCOME

$50,000

MATERIAL & PROCESSING

Delivery Fee 75.00/F
Processing Fee 50.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 100,000
DOLLARS: $

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 301287
MIN NUMBER 151931

CURRENCY

US Dollar

DIMENSIONS

  • Maximum Size: Inquire
  • Minimum Size: 3 1/2" x 5"
  • Oversized: No
  • Maximum Weight: .15 OZ
  • Overweight: No
  • Maximum Inserts: 1

CONTACT

Sales Jennifer Kelley Jennifer.Kelley@data-axle.com (402) 836-5193
Order/Count Contact * Shrikant Patki shrikant.patki@data-axle.com

*=primary contact

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