SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Mason consumer is a mature, cost-conscious buyer who has taken advantage of the Easy Pay Credit Plan to purchase their desired footwear.  Buyers have the option of using Mason's Easy Pay program which allows for installment billing.

Visit:  www.masoneasypay.com

We recommend this program for a variety of offers including:  home decor, gifts, travel, food, gardening, health and beauty, fitness, jewelry, books and magazines, insurance and financial, and general merchandise.

Additional Demographics:

Average Age - 50

Average Online Buyers: 39%

General Comments:

-All reservations must be fulfilled 8 weeks prior to the "need-by date" with one of the following:  order placement, confirmation of reservation in writing, or cancellation of reserved space in writing

-All shipments must be packed in convenient cartons - no bulk pack, no gaylords.  Shipments not packed properly will be refused.  Any redelivery charges will be at the expense of the mailer.

-Competitive product offers will not be accepted

-Two actual insert samples are required for review and approval by catalog printer

-Inserts due 4 weeks prior to mail date

Insert specs: 

Min: 3.5" x 5"

Max: 4.75" x 6"

SOURCE

• Direct response

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING