SEGMENTS
| 19,836 | TOTAL UNIVERSE / BASE RATE | $125.00/M |
| 2,478 | 3 Month Canadian Buyers | + $10.00/M |
| 4,701 | 6 Month Canadian Buyers | + $5.00/M |
| 8,913 | 12 Month Canadian Buyers | $125.00/M |
| Fundraisers $100/M all inclusive base rate |
DEMOGRAPHICS/PROFILE
| Women | 71% |
| Men | 23% |
| Average Income | $50,000 |
| Average Unit of Sale | $80 |
DESCRIPTION
Bits and Pieces --The Source For Clever Puzzles and Intriguing Gifts
The Bits and Pieces catalog, in business since 1983, features a collection of intriguing gifts, games, remote control toys and original jigsaws. This unusual collection includes items such as puzzles, wooden games, mechanical banks, weather instruments, nesting dolls, novelty clocks and kaleidoscopes.
These Canadian catalog buyers have received an English language catalog and have spent an average of $80 (Canadian $) per order. The Bits & Pieces buyers have an age range of 40 - 60+ and a median income of $50,000.
GST tax applies to ALL orders.
Customer Survey Information:
- 88% Enjoy mail order shopping
- Over half of all respondents purchased an item to give as a gift
- Buyers who bought merchandise other than jigsaw puzzles:
- 35% Gifts
- 29% Books/calendars/cards
- 27% Children's games/toys
- 65% Of the households have a pet
- Customers enjoy reading, crafts and hobbies, brain teasers, etc.
Bits and Pieces works well for the following types of offers:
- Apparel
- Books
- Collectibles
- Food & Cooking
- Juvenile
- Magazines
- Merchandise
- Women's hobbies and crafts
Sample mailing piece required for approval.
Gender:
70% FEMALE
SOURCE
- 100% DIRECT MAIL
GENERAL COMMENTS
Minimum Order quantity required on all orders placed. Sample mailing piece required on order for list owner approval. All orders are approved on a reciprocal basis. All rentals are for a one-time usage only. Re-uses must be submitted for clearance approval prior to mailings. When an order has been guaranteed, the reuse is not automatically guaranteed. 20% commission to recognized brokers. Orders approved with a net name will require Computer Verification with payment. No adjustments will be made without proper Computer Verification. Payment must be made 30 days after mail date unless otherwise notified by accounting. Split mail dates must be made 30 days after first initial date. No deductions allowed without prior approval from List Manager. GST Tax applies to all orders.
NET NAME PRICING
| Policy: | Net Name 0% |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/16/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/14/2025
INCOME
$50,000
SELECTIONS
| $100+ Buyers | 20.00/M |
| $25+ Buyers | 5.00/M |
| $50+ Buyers | 10.00/M |
| $75+ Buyers | 15.00/M |
| 3 Month Buyers | 10.00/M |
| 6 Month Buyers | 5.00/M |
| Gender/Sex | 5.00/M |
| GST Tax Applies | |
| Province | 5.00/M |
| SCF | 5.00/M |
| State | 5.00/M |
| Zip | 5.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 1 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
0%
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 293888 |
| MIN NUMBER | 293888 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
