SEGMENTS
| 162,572,184 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 1,737,118 | 2021/2022 Year of Automobile | + $20.00/M |
| 31,771,528 | Nov 2021 to now New to File Vin# to file based on Month added | + $10.00/M |
| 22,916,566 | Transaction Year 2021 | + $10.00/M |
| 162,572,184 | Unique Households | + $15.00/M |
| 127,150,812 | Number of Cars in Household | + $15.00/M |
| 189,236,142 | Fuel Type: Gas/Electric/Hybrid/Diesel | + $20.00/M |
| 70,099,856 | Make/Model/Body Type | + $15.00/M |
| 70,099,856 | Vehicle Type: Car/SUV/Truck/Van/Domestic/Import | + $15.00/M |
| 40,038,574 | Phone Numbers | + $25.00/M |
| 28,848,273 | Email Addresses Available (min order $1500) | $130.00/M |
DEMOGRAPHICS/PROFILE
| Average Income | $ |
DESCRIPTION
The Data Axle Automotive Database is comprised of auto owners who have purchased a new or used vehicle. These consumers have opted in to receive offers from marketers in the automotive industry as well as others. This data has been sourced from service and repair facilities, credit bureaus, self-reported data and various public databases.
Recommended Usage: New car, Used car, Auto-related services (e.g., Insurance, financing, accessories, warranty), High end purchases.
Automobile Selections - Description
Make - Various Selectable
Model - Various Selectable
Year - 1981 - Present
Drive Type - 4WD, 4X2,4X4, AWD, FWD, RWD
Vehicle Type - Bus, Car, SUV, Truck, Van
Body Type - Various Selectable
Fuel Type - Various Selectable
Transaction Date - The “Reported “in-service” date for a vehicle reported by dealer, service people, insurance company, etc. A self-reported acquisition date. It is usually within 30-45 days of actual title. New to file via VIN# is available
Non-Luxury vs. Luxury
Domestic vs. Import
Data Axle Auto data is unique among all automotive data available for marketing purposes because it is factual and transactional – NOT modeled or inferred
*For custom audience onboarding to Facebook, Data Axle optimized FB ID matching by supplementing records with our proprietary Historical Email Database.
SOURCE
- Compiled lists
- Multi Sourced
NET NAME PRICING
| Terms: | Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/22/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
INCOME
$
SELECTIONS
| Age | 5.00/M |
| Behavioral Models | 10.00/M |
| Body Type | 5.00/M |
| County | 6.00/M |
| Domestic vs. Import | 5.00/M |
| Drive Type | 5.00/M |
| Dwelling Size | 5.00/M |
| Ethnicity / Religion | 10.00/M |
| Fuel Type | 5.00/M |
| Gender | 5.00/M |
| Home Value | 5.00/M |
| Length of Residence | 8.00/M |
| Lifestyle | 10.00/M |
| Mail Order Buyer | 5.00/M |
| Make Of Car | 5.00/M |
| Marital Status | 5.00/M |
| Model Of Car | 5.00/M |
| Model Year | 5.00/M |
| New to file Based on VIN#by month | 10.00/M |
| Non Luxury vs. Luxury | 5.00/M |
| Presence Of Children | 5.00/M |
| SCF | 3.00/M |
| State | 5.00/M |
| Transaction Date | 5.00/M |
| Vehicle Type | 5.00/M |
| Zip Code | 6.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 110.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $550 |
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 290744 |
| MIN NUMBER | 148597 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Dawn Wood | Dawn.Wood@data-axle.com | (402) 836-5123 |
| Sales | Chris Goodwin | Chris.Goodwin@data-axle.com | (402) 836-5120 |
*=primary contact
