SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

National Wildlife Federation Childrens Magazines Subscribers & Gift Givers Masterfile is comprised of consumers who have subscribed or given one or more gift subscriptions of Ranger Rick, Ranger Rick Jr., Ranger Rick Cub, Ranger Rick Dinosaurs & Ranger Rick Zoobooks.

Through these children's publications, kids learn all about animals, their habitats, and how to help endangered species and their environment.

The Subscribers & Gift Givers are mail order responsive and should work well for most fundraising, publishing and catalog offers. This list is enhanced monthly with key demographic and lifestyle information for better selectivity.

The states of Utah and Michigan are suppressed from every order.

Ranger Rick is a magazine for children ages 7 and up. Published 10 times per year.

Ranger Rick Jr. is a magazine for children ages 4-7. Published 10 times per year.

Ranger Rick Cub is a magazine for children ages 0-4. Published 6 times per year.

Ranger Rick Dinosaurs is a magazine for children ages 4-7. Published 6 times per year.

Ranger Rick Zoobooks is a magazine for children ages 7 and up. Published 9 times per year.

GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME.

SUBSCRIBER names are provided TITLE SLUGGED; To the ____ Family

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the highly responsive National Wildlife Federaltion file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

SOURCE

• Other

GENERAL COMMENTS

Ranger Rick masterfile GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME. Sample mail piece required for approval on all orders. ****NWF -DEMOGRAPHIC DATA APPEND BY A 3RD PARTY IS APPROVED FOR EXPLICIT USE BY THIS MAILER ONLY AND MAY NOT BE RETAINED, REPACKAGED OR RESOLD BY THE 3RD PARTY PROVIDER OF THE DATA ****NWF WILL NOT ALLOW THEIR FILE TO BE E-MAIL APPENDED FOR ANY PURPOSE. ANY INFRACTION WILL RESULT IN RENTAL CHARGES AT FULL DATA CARD RATE AND A $50/M PENALTY ON THE GROSS NAMES SHIPPED WHETHER THE ORDER WAS APPROVED ON RENTAL OR EXCHANGE TERMS.

NET NAME PRICING

PROFILE

Additional Counts    3 Months 6 Months 12 Months 24 Months Ranger Rick Gift Givers 27,840 55,386 160,553 182,081 Ranger Rick Jr Gift Givers 32,038 66,214 128,515 225,733 Ranger Rick Cub Gift Givers 19,207 36,106 72,253 123,843 Ranger Rick Dinosaurs Gift Givers 5,616 12,751 26,576 33,390 Ranger Rick Zoobooks Gift Givers 2,074 7,644 14,330 23,548 Ranger Rick Subscribers 33,715 69,647 127,675 182,729 Ranger Rick Jr Subscribers 36,731 79,743 147,809 202,587 Ranger Rick Cub Subscribers 22,174 43,980 80,002 111,966 Ranger Rick Dinosaurs Subscribers 6,577 15,659 32,486 33,111 Ranger Rick Zoobooks Subscribers 3,549 11,490 21,587 24,280