SEGMENTS
| 762,721 | TOTAL UNIVERSE / BASE RATE | $150.00/M |
| 762,721 | Total Subscribers/Buyers | $150.00/M |
| 123,896 | Active Subscribers/Buyers | $195.00/M |
| Investor Relations Offers | + $25.00/M | |
| Lead Generation Offers | + $50.00/M | |
| Fundraisers Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 23% |
| Men | 66% |
| Average Income | $ |
| Average Unit of Sale | $197 |
DESCRIPTION
The Dow Theory Forecasts Masterfile contains Horizon Publishing Company's newsletter subscribers and investment product buyers. The Dow Theory family of newsletters includes Dow Theory Forecasts, DRIP Investor and Upside. Product buyers have purchased one or more investment books, reference guides, directories, financial record keeping aids, special reports or other investment tools from Horizon Publishing Company.
Horizon Publishing Company has been providing straight talk investment advice for individual investors since 1946. Dow Theory Forecasts, their flagship publication, has been published every week for 60 years and is highly regarded among the investment community. It is a testament to the quality of their advice and services that they have weathered up and down markets, market crashes, recessions, the dot-com craze and everything else that has happened in the past 60 years.
Dow Theory Forecasts subscribers are serious stock and mutual fund investors. These individual investors prefer to control their own investments and turn to Dow Theory Forecasts for investment advice that is unbiased and objective.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/18/2025
UPDATE CYCLE
SEMIANNUALLY
NEXT UPDATE
12/31/2025
INCOME
$
SELECTIONS
| 3 Month Hotline | 20.00/M |
| Active Subs | 45.00/M |
| Cancellation Run Charges | 15.00/M |
| Gender/Sex | 10.00/M |
| Investor Relations Offers | 25.00/M |
| IR Offers | 25.00/M |
| Lead Generation Fee | 50.00/M |
| Multi-Part | 50.00/F |
| Non Reciprocal | 20.00/M |
| SCF | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 56610 |
| NEXTMARK NUMBER | 276431 |
| MIN NUMBER | 56610 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
| Orders/Clearances | * Carmen Aponte | carmen.aponte@data-axle.com | (914) 925-2400 |
| 1st Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
