SEGMENTS
| 157,109 | TOTAL UNIVERSE / BASE RATE | $145.00/M |
| 157,109 | Total Buyers | $145.00/M |
| Investor Relations Offers | + $25.00/M | |
| Lead Generation Offers | + $50.00/M | |
| Fundraisers Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 16% |
| Men | 74% |
| Average Income | $81,580 |
DESCRIPTION
The Dow Theory Forecasts Investment Product Buyers list is comprised of individual investors who have purchased one or more investment books, reference guides, directories, financial record keeping aids, special reports or other investor tools from Horizon Publishing Company.
Book titles include "The Best Mutual Fund Investments", "Chuck Carlson's 60-Second Investor", "Smart Investor's Survival Guide by Chuck Carlson", and "The Dow Theory."
Dow Theory Forecasts Investment Product Buyers are serious stock and mutual fund investors. These individual investors prefer to control their own investments and turn to Dow Theory Forecasts for investment advice that is unbiased and objective.
SOURCE
- Direct mail sold
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/31/2025
CARD UPDATED
02/24/2025
UPDATE CYCLE
SEMIANNUALLY
NEXT UPDATE
08/15/2025
INCOME
$81,580
SELECTIONS
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 10.00/M |
| Cancellation Run Charges | 15.00/M |
| Gender/Sex | 10.00/M |
| Investor Relations Offers | 25.00/M |
| IR Offers | 25.00/M |
| Lead Generation Fee | 50.00/M |
| Multi-Part | 50.00/F |
| Non Reciprocal | 20.00/M |
| SCF | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | 33510 |
| NEXTMARK NUMBER | 276429 |
| MIN NUMBER | 33510 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Carmen Aponte | carmen.aponte@data-axle.com | (914) 925-2400 |
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
