SEGMENTS
| 386,652 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 138,448 | Recency (12 Mth $5+ Donors) | + $12.00/M |
| 63,851 | Recency (6 Mth $5+ Donors) | + $15.00/M |
| 27,313 | *Recency (3 Mth $5+ Donors) | + $20.00/M |
| 6,939 | *Recency (1 Mth $5+ Donors) | + $25.00/M |
| *For Commercial mailers only | ||
| Please inquire for specific selections... |
DEMOGRAPHICS/PROFILE
| Women | 51% |
| Men | 32% |
| Average Income | $ |
| Average Unit of Sale | $17 |
DESCRIPTION
The March of Dimes Database has been overlaid with demographic, psychographic, ethnic, language and religious data.
March of Dimes leads the fight for the health of all moms and babies by empowering the families with the knowledge and tools they need to have healthier pregnancies. From advocacy to education to research, March of Dimes focuses on fighting birth defects, premature birth and infant death. March of Dimes helps fund scientific research to improve the health of moms and babies, educates medical professionals to make sure moms and babies get the best possible care and supports moms through every stage of the pregnancy journey.
These highly responsive donors are 100% direct mail generated and have proven to be successful for a variety of offers.
Additional selects available, please inquire.
Ask us about our Behaviorial Models:
Data Axle's Behavioral Models have been applied to the highly responsive March of Dimes file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| $5+ Donors | 8.00/M |
| 1 Month | 25.00/M |
| 12 Month | 12.00/M |
| 3 Month | 20.00/M |
| 6 Month | 15.00/M |
| Age | 16.00/M |
| Behavioral Model | 15.00/M |
| Charitable Donors | 16.00/M |
| Ethnicity | 16.00/M |
| Gender/Sex | 8.00/M |
| Household Income | 16.00/M |
| Language | 16.00/M |
| Lifestyle Interest | 16.00/M |
| Modeling | 25.00/M |
| Non Reciprocal Fee | 20.00/M |
| Parents of Children by Age/Gender | 16.00/M |
| Religion | 16.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
| Zip Tape Set Up Fee | 35.00/F |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 271630 |
| MIN NUMBER | 55159 |
CURRENCY
US Dollar
CONTACT
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
