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Data Cards

Smile Train

SEGMENTS

100,629 TOTAL UNIVERSE / BASE RATE $85.00/M
60,721 12 Month $10+ Donors $100.00/M
97,117 24 Month $5+ Donors $90.00/M
96,218 24 Month $10+ Donors $95.00/M
Consumer mailers - $10/M off base
Non Reciprocal Rental Fee + $20.00/M

DEMOGRAPHICS/PROFILE

Women 54%
Men 45%
Average Income $99,300
Average Unit of Sale $35

DESCRIPTION

Smile Train is dedicated to helping the millions of children in the developing world who suffer from cleft lip and palate through a sustainable model that provides training and funding to empower local doctors in 85+ developing countries to provide 100%-free cleft repair surgery in their communities.

 

Average Age: 56

Average Income: $99,300

54% Female

 

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee, plus $15/M running charges, selection charges, material and shipping charges. Full rental charges apply to all cancellations made on or after the mail date or after the merge.

SOURCE

  • Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

05/24/2025

CARD UPDATED

06/04/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/15/2025

INCOME

$99,300

SELECTIONS

Gender 8.00/M
Non Reciprocal Fee 20.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 7,500
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 269850
MIN NUMBER 108061

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
2nd Backup Orders/Clearances Priyanka Golhar priyanka.golhar@data-axle.com
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Orders/Clearances * Prashishkumar Ghatol prashishkumar.ghatol@data-axle.com

*=primary contact

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