SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

CRITICS’ CHOICE VIDEO is the number one resource for purchasing movies. The catalog offers over 50,000 films and is dedicated to providing buyers with exactly what they’re looking for. From the newest releases to the most obscure cult classic, documentaries, musicals, war dramas, horrors, westerns, and special interest, Critics’ Choice Video gives viewers the movies they want.

Average age is 60 and average income is $50K. 79% of these upscale buyers are homeowners and 73% are married.

Buyers are sophisticated and well-educated with above average incomes. They are willing and able to spend to enhance their leisure time and home libraries. They represent excellent prospects for general merchandise and publishing offers, as well as fundraising appeals.

SOURCE

• Direct response

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING