Bits and Pieces --The Source For Clever Puzzles and Intriguing Gifts

The Bits and Pieces catalog features a collection of intriguing gifts, games, remote control toys and original jigsaws. This unusual collection includes items such as: puzzles, wooden games, mechanical banks, weather instruments, nesting dolls, solar wind spinners, garden stepping stones, novelty clocks and kaleidoscopes. These catalog buyers have spent an average of $47 per order on items priced from $9.95 to $149.99. The Bits & Pieces buyers are on average age 60+ with a median income of $50,000. Demographics shift slightly younger in 4th Quarter from gift buyers.

Internet Buyers buyers available to select or omit @ $20/M.

Product selects available: 

Garden & Home

Children's Product - Toys

Toys & Games

Christmas Decor

Gift Givers - gift product buyers and gift certificate buyers

Customer Survey Information:
- 88% Enjoy mail order shopping

- Over half of all respondents purchased an item to give as a gift
- Buyers who bought merchandise other than jigsaw puzzles-
                   - 35% Gifts
                   - 29% Books/calendars/cards
                   - 27% Children's games/toys
- 65% Of the households have a pet

- Customers enjoy reading, crafts and hobbies, brain teasers, etc.


Bits and Pieces works well for the following types of offers:

- Apparel

- Books

- Collectibles

- Food & Cooking

- Juvenile

- Magazines

- Merchandise

- Women's hobbies and crafts

Sample mailing piece required for approval.

Gender:
71% Female

23% Male

 6% Unknown