SEGMENTS
| 321,263 | TOTAL UNIVERSE / BASE RATE | $90.00/M |
| 23,384 | 3 Month Buyers | + $15.00/M |
| 42,005 | 6 Month Buyers | + $10.00/M |
| 146,086 | 12 Month Buyers | + $5.00/M |
| Fundraisers $70/M base rate, no recency charge applies |
DEMOGRAPHICS/PROFILE
| Women | 71% |
| Men | 23% |
| Average Income | $50,000 |
| Average Unit of Sale | $47 |
DESCRIPTION
Bits and Pieces --The Source For Clever Puzzles and Intriguing Gifts
The Bits and Pieces catalog features a collection of intriguing gifts, games, remote control toys and original jigsaws. This unusual collection includes items such as: puzzles, wooden games, mechanical banks, weather instruments, nesting dolls, solar wind spinners, garden stepping stones, novelty clocks and kaleidoscopes. These catalog buyers have spent an average of $47 per order on items priced from $9.95 to $149.99. The Bits & Pieces buyers are on average age 60+ with a median income of $50,000. Demographics shift slightly younger in 4th Quarter from gift buyers.
Internet Buyers buyers available to select or omit @ $20/M.
Product selects available:
Garden & Home
Children's Product - Toys
Toys & Games
Christmas Decor
Gift Givers - gift product buyers and gift certificate buyers
Customer Survey Information:
- 88% Enjoy mail order shopping
- Over half of all respondents purchased an item to give as a gift
- Buyers who bought merchandise other than jigsaw puzzles-
- 35% Gifts
- 29% Books/calendars/cards
- 27% Children's games/toys
- 65% Of the households have a pet
- Customers enjoy reading, crafts and hobbies, brain teasers, etc.
Bits and Pieces works well for the following types of offers:
- Apparel
- Books
- Collectibles
- Food & Cooking
- Juvenile
- Magazines
- Merchandise
- Women's hobbies and crafts
Sample mailing piece required for approval.
Gender:
71% Female
23% Male
6% Unknown
SOURCE
- Catalog
- Internet/On-Line
GENERAL COMMENTS
Minimum Order quantity required on all orders placed. Sample mailing piece required on order for list owner approval. All orders are approved on a reciprocal basis. All rentals are for a one-time usage only. Re-uses must be submitted for clearance approval prior to mailings. When an order has been guaranteed, the reuse is not automatically guaranteed. 20% commission to recognized brokers. Orders approved with a net name will require Computer Verification with payment. No adjustments will be made without proper Computer Verification. Payment must be made 30 days after mail date unless otherwise notified by accounting. Split mail dates must be made 30 days after first initial date. No deductions allowed without prior approval from List Manager.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 8 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
09/30/2025
CARD UPDATED
10/17/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
11/10/2025
INCOME
$50,000
SELECTIONS
| $100+ Buyers | 20.00/M |
| $25+ Buyers | 5.00/M |
| $50+ Buyers | 10.00/M |
| $75+ Buyers | 15.00/M |
| 12 Month Recency | 5.00/M |
| 3 Month Recency | 15.00/M |
| 6 Month Recency | 10.00/M |
| Product | 15.00/M |
| SCF | 5.00/M |
| Source Internet | 20.00/M |
| State | 5.00/M |
| Zip | 5.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 1 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 8/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 264712 |
| MIN NUMBER | 1787 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com |
*=primary contact
