SEGMENTS
| 1,335,240 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 455,013 | 12 Month Donors | $85.00/M |
| 274,353 | 6 Month Donors | $90.00/M |
| 139,909 | 3 Month Donors | $95.00/M |
| 70,790 | 1 Month Donors | $100.00/M |
| Non Reciprocal Fee | + $20.00/M |
DEMOGRAPHICS/PROFILE
| Women | 54% |
| Men | 45% |
| Average Income | $ |
| Average Unit of Sale | $14.5 |
DESCRIPTION
Disabled American Veterans is the official voice of America's service connected disabled veterans, families and survivors. DAV is totally supported by contributions from the American public.
Consumer mailers can now select $20+ donors on the DAV file.
The donor list of DAV brings you proven responders to direct mail of all types.
83% were generated from commercial direct mail response lists, and 17% from other direct mail donor lists. 98.4% of DAV's donors respond to the appeals by check, proving that they read direct mail and take action.
Average Age 67
Average Income $50K
A complete sample must be supplied on all orders.
CANCELLATION INFO
All canceled orders are subject to a $150 cancellation fee, $15/M run charges, selections (if applicable) material and shipping. Orders canceled after the merge/mail date are subject to full rental charges.
COMPLETE
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/14/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$
SELECTIONS
| $20+ Donors | 16.00/M |
| Gender/Sex | 8.00/M |
| Non Reciprocal Fee | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 11832 |
| NEXTMARK NUMBER | 258158 |
| MIN NUMBER | 142264 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
| 1st Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com | |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact
