Data Cards
SEGMENTS
| 705,056 | TOTAL UNIVERSE / BASE RATE | $95.00/M |
| 137,098 | 1 MONTH BUYERS | + $25.00/M |
| 349,286 | 3 MONTH BUYERS | + $20.00/M |
| 467,145 | 6 MONTH BUYERS | + $15.00/M |
| 705,056 | 12 MONTH BUYERS | $95.00/M |
| FUNDRAISER RATE | $70.00/M | |
| PUBLISHER RATE | $70.00/M | |
| SEASONAL FOOD RATE | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 88% |
| Men | 5% |
| Average Income | $72,000 |
| Average Unit of Sale | $60 |
DESCRIPTION
It's all about quality and comfort! The Blair Women's Fashion catalog delivers quality and comfortable apparel and accessories for the mature, confident woman.
Demographics:
Average Age: 60+
Home Owners: 82%
Percent of on-line buyers: 21%
SOURCE
- Buyers
NET NAME PRICING
| Policy: | Net Name 100% |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/30/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/14/2025
INCOME
$72,000
SELECTIONS
| $100+ Buyers | 36.00/M |
| $50+ Buyers | 26.00/M |
| $75+ Buyers | 31.00/M |
| 1 Month Hotline | 25.00/M |
| 3 Month Hotline | 20.00/M |
| 6 Month Hotline | 15.00/M |
| Age | 17.00/M |
| Cash or Credit Card | 12.00/M |
| Ethnic/Religion | 17.00/M |
| Gender/Sex | 9.00/M |
| Home | 17.00/M |
| Income Select | 17.00/M |
| Interest | 17.00/M |
| Irvine Park | 35.00/M |
| Large Size | 17.00/M |
| Multi Buyers/Single Buyers | 10.00/M |
| Oversize Womenswear Buyer | 17.00/M |
| Presence of Children | 17.00/M |
| Product | 17.00/M |
| Scandia Woods | 35.00/M |
| SCF | 9.00/M |
| Source | 10.00/M |
| State | 9.00/M |
| Womenswear Buyer | 17.00/M |
| Zip | 9.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
100% + $ 10/M RUNNING CHARGE
ID NUMBERS
| DMI NUMBER | 235547 |
| NEXTMARK NUMBER | 235547 |
| MIN NUMBER | 377218 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
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