SEGMENTS
| 17,314,599 | TOTAL UNIVERSE / BASE RATE | $75.00/M |
| 9,571,047 | Dog Owners | + $10.00/M |
| 6,775,867 | Cat Owners | + $10.00/M |
| 1,237,130 | Bird Owners | + $10.00/M |
| 76,991 | Horse Owners | + $10.00/M |
| 2,192,231 | EMail Addresses | + $125.00/M |
| 3,030,178 | Telephone Numbers | + $20.00/M |
| Fundraiser Rate | $60.00/M |
DEMOGRAPHICS/PROFILE
| Women | 50% |
| Men | 50% |
| Average Income | $ |
DESCRIPTION
Happy Tails to You - Pet Owners is powered by Data Axle data. Increase your market share in the $39 billion dollar pet industry by utilizing the largest database listing of dog cat, bird and horse owners on the market today. This comprehensive file of pet owners will get your offers in the hands of loving "pet parents" who spare no expense when it comes to the care and feeding of their furry family members. Their tendency to spend much of their disposable income on products and services for their cats and/or dogs make them ideal prospects for many offers including: pet supplies & publications, veterinary & grooming services, carpet/furniture cleaning and repair, and many more.
Email addresses are also available for many of these animal lovers.
Email Suppression (Minimum: $300/Flat) $5.00/M
Email Transmission (Minimum: $400/Flat) $40.00/M
All cancelled orders are subject to a $100 fee plus selection charges. $8/M running charges and shipping charges will apply. Full rental charges will apply to all cancellations after the mail date.
SOURCE
- 100% Transactional Data
- Compiled lists
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
09/30/2025
CARD UPDATED
10/13/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
INCOME
$
SELECTIONS
| Age | 8.00/M |
| CREATIVE SPLIT | 175.00/F |
| Credit Card Buyers | 10.00/M |
| Date of Birth | 10.00/M |
| Donors | 10.00/M |
| Dwelling Type | 10.00/M |
| Email Delivery | 40.00/M |
| Email Suppression | 8.00/M |
| ETHNICITY | 10.00/M |
| Gender/Sex | 5.00/M |
| Home Owner | 10.00/M |
| Income Select | 10.00/M |
| Length of Residence | 10.00/M |
| Lifestyle | 15.00/M |
| Mail Order Buyers | 10.00/M |
| Marital Status | 10.00/M |
| Occupation | 10.00/M |
| Pet Owner Counts | 10.00/M |
| Phone Number | 20.00/M |
| Presence of Children | 10.00/M |
| Religion/Religious | 10.00/M |
| SCF | 5.00/M |
| State | 5.00/M |
| Zip | 5.00/M |
| ZIP RADIUS | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 110.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | 54591 |
| NEXTMARK NUMBER | 234879 |
| MIN NUMBER | 137589 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Dawn Wood | Dawn.Wood@data-axle.com | (402) 836-5123 |
| Sales | Chris Goodwin | Chris.Goodwin@data-axle.com | (402) 836-5120 |
*=primary contact
