SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes.  Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home.  Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.

Demographics:

Average Age: 60+

Home Owners: 82%

Percent of on-line buyers: 21.5%

SOURCE

• Buyers

NET NAME PRICING

PROFILE

3 Month Enhancements   (17.00/M) CHILD AGE 0 - 5 17,318 CHILD AGE 6 - 11 24,561 CHILD AGE 12 - 17 40,490 GRANDPARENT IN HOUSEHOLD 28,467 ADULT AGE 50 PLUS 889,691 ADULT AGE 65 PLUS 682,117 OWNS HOME 776,206 SINGLE FAMILY DWELLING 551,610 INCOME UNDER $100K 774,833 INCOME OVER $100K 165,591 HEALTH DONOR 214,876 POLITICAL CONTRIBUTOR 28,842 RELIGIOUS DONOR 57,925 ENVIRONMENTAL DONOR 87,673 RELIGION: CATHOLIC 193,644 RELIGION: PROTESTANT 559,619 AFRICAN AMERICAN 25,149 HISPANIC 20,359 JEWISH 19,669 HEALTH DIET 51,930 HEALTH FITNESS 168,333 BIBLE 83,539 INSPIRATION 39,552 COOKING 220,322 COOKING GOURMET 52,157 CRAFTS 151,903 CRAFTS KNIT 60,385 CRAFTS QUILT 32,787 CRAFTS SEW 25,550 DONOR 485,738 OUTDOOR 56,048 OUTDOOR BOATING/SAILING 33,347 OUTDOOR CAMP 57,147 OUTDOOR FISHING 78,163 OUTDOOR HUNTING 25,977 OUTDOOR HUNTING/FISHING 30,186 PETS 80,709 PETS CATS 22,868 PETS DOGS 20,230 PUBLISHING 333,982 PUBLISHING BOOKS 136,074 PUBLISHING MAGAZINES 261,163 TRAVEL 132,073 SPORTS 56,643 GARDENING 168,402 Donors   (17.00/M) 12 Month Art Culture 389,702 Education 336,673 Environmental 323,811 Health 681,227 Humanitarian 92,944 Political 683,790 Private Foundations 444,178 Religious 92,569 Total Donors 1,899,399