SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Pittman & Davis offers fine food gift assortments including grapefruit, navel oranges, comice pears, cheeses, meats and other gourmet food and gift items. They also offer some of the best smoked hams and turkeys as well as a Harvest of the Month Club.

Demographics/Profile

Female 70%

Male 27%

Average Age 50+

Average Income $75,000

General Comments

Telemarketing is not allowed.

Sample mail piece is required for approval on test orders.

Dollar is maintained Total Purchase. Last Purchase is available.

SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Gender/Sex   (9.00/M) 12 mo Female Buyers 104,275 12 mo Male Buyers 39,162 Internet Only Buyers   (10.00/M) Internet Only Buyers 74,167 Gift Givers   (10.00/M) 6 Month Gift Givers 55,310 12 Month Gift Givers 83,820 Adult Age   (10.00/M) 12 Month Age 50+ 131,003 Age 60+ 120,074 Age 75+ 72,648 Income   (10.00/M) 12 Month $50,000+ 90,773 $75,000+ 70,263 $100,000+ 55,657 Total Dollar Purchase    6 Month 12 Month $100+ 63,548 105,370 $50+ 79,267 128,576 Last Purchase Dollar   (10.00/M) 6 Month 12 Month $100+ LP 42,332 67,101 $50+ LP 68,847 109,118 Lifestyle   (17.00/M) apparel_accessories 10,879 apparel_mens 12,393 apparel_womens 32,017 automotive 13,973 beauty_cosmetic 16,038 catalogs 56,874 charitable_donor 33,013 children_family 24,818 collectibles 15,266 cooking 24,557 crafts 15,728 credit_card_user 33,728 current_events 10,187 fitness_exercise 19,138 football 10,790 gardening 27,905 general_apparel 41,207 general_health 29,926 general_sports 21,446 gift_giver 35,453 golf 10,156 gourmet 30,874 hobbies 23,902 home_decorating 30,675 internet 50,901 internet_access 49,340 internet_buying 36,230 magazine_subscriber 34,646 movies 9,601 music 13,025 pets 14,644 publications 46,459 publish_books 24,097 publish_fiction 18,990 seniors 8,821 travel 23,162 travel_us 12,838 trucks 13,737 wildlife 9,635 Donors   (17.00/M) 12 Month Art Culture 40,693 Education 35,116 Environmental 22,857 Foundations 31,575 Health 56,497 Humanitarian 6,748 Political 45,194 Religious 6,161 Total Donors 93,867