SEGMENTS
| 1,227,758 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 113,209 | 1 Month Buyers | + $20.00/M |
| 274,302 | 3 Month Buyers | + $15.00/M |
| 470,168 | 6 Month Buyers | + $10.00/M |
| 792,773 | 12 Month Buyers | $105.00/M |
| **Personal Care Product** | + $17.00/M | |
| Publisher Rate | $75.00/M | |
| Fundraisers Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $67,000 |
| Average Unit of Sale | $56 |
DESCRIPTION
The Collections Etc. personal care buyers have purchased items such as massagers, bath items, arthritis merchandise, exercise equipment, body braces, seat cushions, pillows, health books, and self-help health care product items to make life easier around the home.
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus has propelled the growth of loyal customers.
Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and much more targeting this enthusiastic buying group.
Average Age: 68
Average Income: $67,000
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/06/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$67,000
SELECTIONS
| $100+ Buyers | 42.00/M |
| $150+ Buyers | 52.00/M |
| $25+ Buyers | 17.00/M |
| $50+ Buyers | 22.00/M |
| $75+ Buyers | 32.00/M |
| Average Dollar Purchase | 12.00/M |
| Cash Buyers | 15.00/M |
| Credit Card | 15.00/M |
| Gender/Sex | 10.00/M |
| Internet Buyers | 16.00/M |
| Last Purchase Amount | 12.00/M |
| Multi-Buyers | 12.00/M |
| New to File | 17.00/M |
| Product | 17.00/M |
| SCF | 10.00/M |
| Single Buyers | 12.00/M |
| Special Processing Fee | 20.00/M |
| State | 10.00/M |
| Zip Tape | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3.5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 11988 |
| NEXTMARK NUMBER | 225573 |
| MIN NUMBER | 134028 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
