SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Collections Etc. database has been overlaid with ethnicity, religion, lifestyle, demographic, political party and language data for greater selectivity. 

The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus has propelled the growth of loyal customers.

Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and much more targeting this enthusiastic buying group.

Average Age: 68
Average Income: $67,000

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the highly responsive Collections Etc. file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on the full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behaviour and attitudes.

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

SOURCE

• Direct mail sold

NET NAME PRICING

PROFILE

Adult Age   (13.00/M) 12 Months Under 25 25-29 30-39 40-49 50-59 60-69 70+ Ethnic   (16.00/M) 12 Months African-American French German Hispanic Irish Italian Jewish Polish Scottish Swedish Welsh Income Select   (12.00/M) 12 Months under $15k $15k+ $25K+ $50k+ $100k+ $150k+ Interest   (16.00/M) 12 Months car_buff gambling gardening_horticulture_interest health_fitness_interest home_decorating_interest home_workshop_interest outdoor_enthusiast boatingsailing camping fishing hunting collectibles_interest pet_owner catowner dogowner photography_enthusiast magazine_subscriber golfer stamps_coins_collector sweepstakes travel_us foreigntravel computer_owner books_music_interest childrens_products_interest travel_entertainment_interest electronics_interest Gardening_Horticulture_Interest_Flag Apparel_Interest_Flag cooking handcrafts_sewing_interest dietingweightloss investments_interest stocksorbonds gourmet_food_wine_interest Political Affiliation    12 Months Democratic Republican Religion/Religious    12 Months Catholic Jewish Protestant Spanish Speaking    Spanish Speaking