SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Collections Etc. modeling database uses selected enhancement data and Collections Etc. house variables as predictors to create the model. By identifying your best customers and their unique characteristics and matching them to Collections Etc. customers, mailers can increase response.

TYPES OF MODELS:

GOOD CUSTOMER MATCH - Mailer provides Collections Etc. with a 100,000 name sampling of their best customers. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that estimates the likely response rate of the Collections Etc. buyer to your offer. The Model is built using the mailer's best customers and analyzing the names against the data available on the Collections Etc. database.

REGRESSION MODEL - A full regression model requires mailing a quantity of Collections Etc. names that is significant enough to produce at least 1,000 net paid responses. Your responders and non-responders from the mailing are sent to Collections Etc. and are analyzed against Collections Etc. data to create a unique model. When the model build is completed, a report with the model's results will be issued and sent to the broker/mailer. Collections Etc allows 25,000 names to offset the build fee of $2500.00

The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a wide variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus has propelled the growth of loyal customers.

Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and many more targeting this enthusiastic buying group.

Average Age: 68
Average Income: $67,000

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

SOURCE

• Direct mail sold

GENERAL COMMENTS

Collections Etc allows 25,000 names to offset the build fee of $2500.00

NET NAME PRICING