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Mason Companies Enhanced Masterfile

SEGMENTS

2,127,175 TOTAL UNIVERSE / BASE RATE $105.00/M
99,334 1 Month Buyers + $25.00/M
397,872 3 Month Buyers + $20.00/M
681,808 6 Month Buyers + $15.00/M
1,221,297 12 Month Buyers + $10.00/M
Fundraisers / Publishers (recency fee waived) $65.00/M
Insurance Rate $75.00/M
Food Mailers (recency fee waived) $75.00/M
***** Rental File Only *****

DEMOGRAPHICS/PROFILE

Women 70%
Men 20%
Average Income $50,000
Average Unit of Sale $100

DESCRIPTION

Mason Companies, Inc. is a family-owned, multi-channel retailer that has been in business for more than 115 years. They own and operate 10 businesses that sell everything from shoes and apparel to bedding and electronics through their E-Commerce websites and direct mail catalogs, with some businesses offering their own proprietary credit payment option. 

 

Titles Included in the Masterfile:

Stoneberry, Masseys, Maryland Square, Mason Easy-Pay, Shoemall

 

Product Selects

Shoe Style:  Casual, Dress, Work, Athletic, Outdoor, Slipper, Western

Shoe Size Length

Shoe Size Width

Apparel

Accessories

 

Lifestyle Selects

Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnicity, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife

 

Demographics/Profile                Source

Average HH Income    $50,000    Direct Mail Sold

Average Age                      55

Men                                  20%    Minimum Order

Women                             70%    10,000 

 

 

Ask us about our Behavioral Models:

Behavioral Models have been applied to this file, utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

 

General Comments

Telemarketing is not allowed

Reuse is allowed (1,000 minimum order).

Sample mail piece is required for approval

***** Rental file only *****

 

Pricing

Policy:       Net Name 85%             Run Charge:

Minimum:  50,000                            $10/M

 

Terms:  Payment due 30 days after mail date.  Prepayment required for first time mailers.

 

Cancellations are subject to a cancellation fee plus running charges and selection at full rate.  Orders cancelled 15 days prior to mail date/merge, payment due in full.  Cancellations must be received in writing 15 days prior to the mail date/merge.

 

 

 

SOURCE

  • Catalog

GENERAL COMMENTS

MULTIBUYERS TO SAME OFFER ONLY

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Product   (20.00/M)
Shoe Style: Casual,Dress,Work,Athletic,Outdoor,Slipper,Western
Shoe Size Length
Shoe Size Width
Apparel
Accessories

New To File Counts   
3 Month 112,349
6 Month 267,117
12 Month 552,298

Credit Program Counts   
3 Month 172,157
6 Month 306,340
12 Month 484,981

Male Buyer Counts   
3 Month 61,892
6 Month 126,109
12 Month 248,030

Donor Counts   
3 Month Donors 216,278
6 Month Donors 465,045
12 Month Donors 829,495
12 Month Health Donors 258,188
12 Month Political Donors 264,253
12 Month Religious Donors 23,866
12 Month Environmental Donors 164,335

Adult Age Counts   
12 Month Adult Age 50 982,597
12 Month Adult Age 65 686,938

Childrens Age Counts   
12 Month child 0-2 19,403
12 Month child 0-5 56,324
12 Month child 6-10 142,118
12 Month child 11-17 203,139

Political Counts   
12 Month Republican 140,887
12 Month Democrat 185,244

Ethnic/Religion/Language   
12 Month African American 179,153
12 Month Hispanic 73,376
12 Month Jewish 23,868
12 Month Spanish Speaking 49,566
12 Month Catholic 262,463

Lifestyle Counts   
12 Month Health Diet 87,209
12 Month Health Fitness 368,411
12 Month Bible 96,154
12 Month Wildlife 62,285
12 Month Collectibles 135,343
12 Month Cooking 293,818
12 Month Crafts Knit 199,093
12 Month Travel 280,040
12 Month Cat Owner 63,196
12 Month Dog Owner 70,171
12 Month Pet Owner 126,382
12 Month Magazine Subscriber/Survey/Sweeps 313,018

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/08/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/09/2025

INCOME

$50,000

SELECTIONS

$100+ Buyers 30.00/M
$150+ Buyers 35.00/M
$200+ Buyers 40.00/M
$50+ Buyers 20.00/M
$75+ Buyers 25.00/M
12 Month Hotline 10.00/M
3 Month Hotline 20.00/M
6 Month Hotline 15.00/M
Adult Age Counts
Age 15.00/M
Age of Children 15.00/M
Ailments 15.00/M
Average Purchase, Last Purchase 15.00/M
Behavioral Model 15.00/M
Childrens Age Counts
Credit Program 10.00/M
Credit Program Counts
Donor Counts
Donors 15.00/M
Ethnic/Religion/Language
Gender/Sex 8.00/M
Geo Select 8.00/M
Hotline 25.00/M
Income Select 15.00/M
Internet Only 5.00/M
Lifestyle 15.00/M
Lifestyle Counts
Male Buyer Counts
New To File Counts
New to File/Multi-Buyers 5.00/M
Political Counts
Product 20.00/M
Religious/Ethnic 15.00/M

KEY CODING

Key Coding is available
Charges: 5 /F

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 18217
NEXTMARK NUMBER 218941
MIN NUMBER 74090

CURRENCY

US Dollar

CONTACT

Sales Debbie Zetwick Debbie.Zetwick@data-axle.com  (402) 836-4393
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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