SEGMENTS
2,127,175 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
99,334 | 1 Month Buyers | + $25.00/M |
397,872 | 3 Month Buyers | + $20.00/M |
681,808 | 6 Month Buyers | + $15.00/M |
1,221,297 | 12 Month Buyers | + $10.00/M |
Fundraisers / Publishers (recency fee waived) | $65.00/M | |
Insurance Rate | $75.00/M | |
Food Mailers (recency fee waived) | $75.00/M | |
***** Rental File Only ***** |
DEMOGRAPHICS/PROFILE
Women | 70% |
Men | 20% |
Average Income | $50,000 |
Average Unit of Sale | $100 |
DESCRIPTION
Mason Companies, Inc. is a family-owned, multi-channel retailer that has been in business for more than 115 years. They own and operate 10 businesses that sell everything from shoes and apparel to bedding and electronics through their E-Commerce websites and direct mail catalogs, with some businesses offering their own proprietary credit payment option.
Titles Included in the Masterfile:
Stoneberry, Masseys, Maryland Square, Mason Easy-Pay, Shoemall
Product Selects
Shoe Style: Casual, Dress, Work, Athletic, Outdoor, Slipper, Western
Shoe Size Length
Shoe Size Width
Apparel
Accessories
Lifestyle Selects
Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnicity, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife
Demographics/Profile Source
Average HH Income $50,000 Direct Mail Sold
Average Age 55
Men 20% Minimum Order
Women 70% 10,000
Ask us about our Behavioral Models:
Behavioral Models have been applied to this file, utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
General Comments
Telemarketing is not allowed
Reuse is allowed (1,000 minimum order).
Sample mail piece is required for approval
***** Rental file only *****
Pricing
Policy: Net Name 85% Run Charge:
Minimum: 50,000 $10/M
Terms: Payment due 30 days after mail date. Prepayment required for first time mailers.
Cancellations are subject to a cancellation fee plus running charges and selection at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.
SOURCE
- Catalog
GENERAL COMMENTS
MULTIBUYERS TO SAME OFFER ONLY
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$50,000
SELECTIONS
$100+ Buyers | 30.00/M |
$150+ Buyers | 35.00/M |
$200+ Buyers | 40.00/M |
$50+ Buyers | 20.00/M |
$75+ Buyers | 25.00/M |
12 Month Hotline | 10.00/M |
3 Month Hotline | 20.00/M |
6 Month Hotline | 15.00/M |
Adult Age Counts | |
Age | 15.00/M |
Age of Children | 15.00/M |
Ailments | 15.00/M |
Average Purchase, Last Purchase | 15.00/M |
Behavioral Model | 15.00/M |
Childrens Age Counts | |
Credit Program | 10.00/M |
Credit Program Counts | |
Donor Counts | |
Donors | 15.00/M |
Ethnic/Religion/Language | |
Gender/Sex | 8.00/M |
Geo Select | 8.00/M |
Hotline | 25.00/M |
Income Select | 15.00/M |
Internet Only | 5.00/M |
Lifestyle | 15.00/M |
Lifestyle Counts | |
Male Buyer Counts | |
New To File Counts | |
New to File/Multi-Buyers | 5.00/M |
Political Counts | |
Product | 20.00/M |
Religious/Ethnic | 15.00/M |
KEY CODING
Key Coding is available | |
Charges: | 5 /F |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 18217 |
NEXTMARK NUMBER | 218941 |
MIN NUMBER | 74090 |
CURRENCY
US Dollar
CONTACT
Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
