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Collections Etc. Children's Product Buyers

SEGMENTS

468,352 TOTAL UNIVERSE / BASE RATE $105.00/M
48,709 1 Month Children Product Buyers + $20.00/M
118,616 3 Month Children Product Buyers + $15.00/M
196,840 6 Month Children Product Buyers + $10.00/M
319,942 12 Month Children Product Buyers $105.00/M
Publisher Rate $75.00/M
Fundraisers Rate $75.00/M
**Children's Product Buyers** + $17.00/M

DEMOGRAPHICS/PROFILE

Women 80%
Men 13%
Average Income $67,000
Average Unit of Sale $56

DESCRIPTION

The Collections Etc. customers rely on the value of knowing they are getting quality children's merchandise at a reasonable price. Children's products include: playsets, backyard toys, dolls, interactive games, puzzles, and pet related toys.

 

The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen to TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus nas propelled the growth of loyal customers.

 

Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and much more targeting this enthusiastic buying group.

 

Average Age: 68
Average Income: $67,000

 

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

 

 

SOURCE

  • 100% DIRECT MAIL , (CATALOG)

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 15% Commission to Recognized Brokers

PROFILE

Child Counts   
0-3 4-6 7-9 10-12 13-15 16-17
Boys 746
1,212
833
2,140
2,633
3,531
Girls 1,196
1,394
802
2,042
2,353
3,018
Unknown 13,245
16,896
9,995
4,631
7,645
5,720
All 15,187
18,502
11,630
8,813
12,631
12,269

LIST TYPE

Consumer
 

COUNTS THROUGH

05/31/2025

CARD UPDATED

06/06/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/12/2025

INCOME

$67,000

SELECTIONS

$100+ Buyers 42.00/M
$150+ Buyers 52.00/M
$25+ Buyers 17.00/M
$50+ Buyers 22.00/M
$75+ Buyers 32.00/M
Average Dollar Purchase 12.00/M
Cash Buyers 15.00/M
Child Counts
Childs Age Range 12.00/M
Credit Card 15.00/M
Gender/Sex 10.00/M
Internet Buyers 16.00/M
Last Purchase Amount 12.00/M
Multi-Buyers 12.00/M
Product 17.00/M
SCF 10.00/M
Single Buyers 12.00/M
Special Processing Fee 20.00/M
State 10.00/M
Zip Code 10.00/M

KEY CODING

Key Coding is available
Charges: 3.5 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 12084
NEXTMARK NUMBER 218372
MIN NUMBER 132082

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Sales Lynn Wallis lynn.wallis@data-axle.com  (402) 836-5602
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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