SEGMENTS
468,352 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
48,709 | 1 Month Children Product Buyers | + $20.00/M |
118,616 | 3 Month Children Product Buyers | + $15.00/M |
196,840 | 6 Month Children Product Buyers | + $10.00/M |
319,942 | 12 Month Children Product Buyers | $105.00/M |
Publisher Rate | $75.00/M | |
Fundraisers Rate | $75.00/M | |
**Children's Product Buyers** | + $17.00/M |
DEMOGRAPHICS/PROFILE
Women | 80% |
Men | 13% |
Average Income | $67,000 |
Average Unit of Sale | $56 |
DESCRIPTION
The Collections Etc. customers rely on the value of knowing they are getting quality children's merchandise at a reasonable price. Children's products include: playsets, backyard toys, dolls, interactive games, puzzles, and pet related toys.
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen to TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of items that add style, charm, and uniqueness to their homes. Collections Etc.'s unique selection of value priced merchandise and customer focus nas propelled the growth of loyal customers.
Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and much more targeting this enthusiastic buying group.
Average Age: 68
Average Income: $67,000
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.
SOURCE
- 100% DIRECT MAIL , (CATALOG)
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 15% Commission to Recognized Brokers |
PROFILE
|
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/06/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$67,000
SELECTIONS
$100+ Buyers | 42.00/M |
$150+ Buyers | 52.00/M |
$25+ Buyers | 17.00/M |
$50+ Buyers | 22.00/M |
$75+ Buyers | 32.00/M |
Average Dollar Purchase | 12.00/M |
Cash Buyers | 15.00/M |
Child Counts | |
Childs Age Range | 12.00/M |
Credit Card | 15.00/M |
Gender/Sex | 10.00/M |
Internet Buyers | 16.00/M |
Last Purchase Amount | 12.00/M |
Multi-Buyers | 12.00/M |
Product | 17.00/M |
SCF | 10.00/M |
Single Buyers | 12.00/M |
Special Processing Fee | 20.00/M |
State | 10.00/M |
Zip Code | 10.00/M |
KEY CODING
Key Coding is available | |
Charges: | 3.5 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 12084 |
NEXTMARK NUMBER | 218372 |
MIN NUMBER | 132082 |
CURRENCY
US Dollar
CONTACT
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
