SEGMENTS
| 272,047 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 11,158 | 1 Month Buyers | + $25.00/M |
| 61,227 | 3 Month Buyers | + $20.00/M |
| 108,543 | 6 Month Buyers | + $15.00/M |
| 168,528 | 12 Month Buyers | + $10.00/M |
| Fundraisers/Publishers (recency fees do not apply) | $65.00/M | |
| Food Mailers (recency fees do not apply) | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 89% |
| Men | 4% |
| Average Income | $50,000 |
| Average Unit of Sale | $93 |
DESCRIPTION
For decades, hundreds of thousands of women have been delighted and excited when they discover Maryland Square: a shoe company that carries their often-hard-to-find size in footwear that's not only comfortable, but sophisticated and stylish as well. Ordinary shoe stores simply can't match the extraordinary range of women's sizes (4 to 14) and widths (AAAA to EEEE) that Maryland Square offers its shoppers - all from well-known and much-loved names brands. Maryland Square is a division of Mason Companies, Inc.
Demographics/Profile:
Women 89%
Men 4%
Average Income $50,000
Average Age 55
Credit Card Buyers 88%
Product Selects
Shoe Style: Dress, Casual, Athletic, Outdoor
Shoe Size Length
Shoe Size Width
Lifestyle Selects
Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnicity, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife
Telemarketing is not allowed.
Reuse is allowed (1,000 minimum order).
Sample mail piece is required for approval.
Terms:
Payment due 30 days after mail date. Prepayment required for first time mailers.
Computer verification required with all reuse orders.
Cancellations are subject to a cancellation fee plus running charges and selections at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.
SOURCE
- Direct mail sold
GENERAL COMMENTS
MULTIBUYERS TO SAME OFFER ONLY
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$50,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $150+ | 35.00/M |
| $200+ | 40.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 12 Month Hotline | 10.00/M |
| 3 Month Hotline | 20.00/M |
| 30 Day | 25.00/M |
| 6 Month Hotline | 15.00/M |
| Age | 15.00/M |
| Age of Children | 15.00/M |
| Average Purchase, Last Purchase | 15.00/M |
| Cancellation Fee | 150.00/F |
| Cancellation Running Charges | 10.00/M |
| Donor Counts | 15.00/M |
| Ethnicity | 15.00/M |
| Gender/Sex | 8.00/M |
| Income Select | 15.00/M |
| Internet Only | 5.00/M |
| Key Code | 5.00/M |
| Lifestyle | 15.00/M |
| Multi-Buyers | 5.00/M |
| Political Affiliation Counts | 15.00/M |
| Product | 20.00/M |
| Running Charge | 10.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 18173 |
| NEXTMARK NUMBER | 218052 |
| MIN NUMBER | 9423 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
*=primary contact
