SEGMENTS
| 187,408 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 9,550 | 1 Month Buyers | + $25.00/M |
| 35,439 | 3 Month Buyers | + $20.00/M |
| 61,621 | 6 Month Buyers | + $15.00/M |
| 114,271 | 12 Month Buyers | + $10.00/M |
| Fundraisers/Publishers (recency fees do not apply) | $65.00/M | |
| Food Mailers (recency fees do not apply) | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 65% |
| Men | 35% |
| Average Income | $40,000 |
| Average Unit of Sale | $115 |
DESCRIPTION
These buyers of both men's and women's shoes have the option of using the Mason Easy-Pay program, which allows for installment billing. For 100 years, Mason Companies, Inc. has been the premier source of quality footwear, especially for large and hard to find sizes. Mason currently sells more than 500 styles for men and women and continues to grow its customer base. These middle age consumers appreciate a good value and have the opportunity to take advantage of the Easy-Pay credit plan to pay for their athletic, work and casual footwear purchases.
Demographics/Profiles:
Women 65%
Men 35%
Average Income $40,000
Average Age 50
Product Selects
Shoe Style: Casual, Work, Dress, Athletic, Outdoor
Shoe Size Length
Shoe Size Width
Jewelry/Bags/Accessories
Lifestyle Selects
Auto, Beauty/Health, Bible/Inspire, Business/Home Office, Collectibles, Cooking/Gourmet, Crafts, Culture, Do It Yourself, Donors, Ethnic, Finance, History, Internet, Outdoors, Pets, Photography, Publishing, Sports, Travel, Wildlife
General Comments:
Reuse Minimum Order 1,000
Telemarketing is not allowed.
Sample mail piece is required for approval.
Pricing Policy: 85% net name arrangement with $10/M run charges on 50,000+ names
Payment due 30 days from mail date. Prepayment required for first time mailers.
Cancellation orders will be subject to cancel run charges and selections at full rate. Cancellations must be received in writing 15 days prior to the mail date/merge.
SOURCE
- Direct mail sold
GENERAL COMMENTS
MULTIBUYERS TO SAME OFFER ONLY
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$40,000
SELECTIONS
| $100+ Buyers | 30.00/M |
| $150+ | 35.00/M |
| $200+ | 40.00/M |
| $50+ Buyers | 20.00/M |
| $75+ Buyers | 25.00/M |
| 12 Month Hotline | 10.00/M |
| 3 Month Hotline | 20.00/M |
| 30 Day | 25.00/M |
| 6 Month Hotline | 15.00/M |
| Age | 15.00/M |
| Age of Children | 15.00/M |
| Average Purchase, Last Purchase | 15.00/M |
| Cancellation Fee | 150.00/F |
| Credit Program | 10.00/M |
| Ethnicity | 15.00/M |
| Gender/Sex | 8.00/M |
| Income Select | 15.00/M |
| Internet Only | 5.00/M |
| Key Code | 5.00/M |
| Lifestyle | 15.00/M |
| Multi-Buyers | 5.00/M |
| Political Counts | 15.00/M |
| Product | 20.00/M |
| Running Charge | 10.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /F |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 218048 |
| MIN NUMBER | 78295 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
