SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Collections Etc.'s unique selection of value-priced merchandise and customer focus has propelled the growth of the company by capturing the hearts and loyalty of their customers. They offer such products as home decor items, household solutions, outdoor and garden decor, decorative giftware, seasonal holiday gifts, and more!

This program reaches a mostly female direct mail-responsive buyer and performs well for a variety of offers including insurance, subscriptions, book and music clubs, health and beauty products and many more.

Demographics/Profile:

Women 80%

Average Age 56

Median HH Income $51,270

General Comments:
- All reservations must be fulfilled 8 weeks prior to the "need-by-date" with one of the following: order placement, confirmation of reservation in writing, or cancellation of reserved space in writing.
- Actual sample required for order approval.

- Maximum weight is .15 oz

- Please call for exact mail dates, insert due dates and quantities, as well as ship to information.

Insert specs:  

Min: 3.5" x 5" 

Max: 4 7/16" x 6"

SOURCE

• Other

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING