SEGMENTS
| 20,685 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 20,685 | 24 Mos Paid U.S. Buyers | $115.00/M |
| 2,783 | Apr'25-Jun'25 Paid Buyers | + $13.00/M |
| 5,314 | 6 Month Paid Buyers | + $8.00/M |
| Non-Affinity Catalog Rate | $80.00/M | |
| Fundraising Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 63% |
| Men | 30% |
| Average Income | $ |
| Average Unit of Sale | $32 |
DESCRIPTION
Frank Cawood & Associates has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their consumer books are filled with easy to understand money saving and time-saving tips for all of your Do-It-Yourself activities.
This Do-It-Yourself Book Buyers file includes the following titles:
From Overwhelmed to Organized
Save It, Fix It, Keep It, Use It
Uncommon Solutions to Common Everyday Problems: Household How-Tos, Fix-Its, And Money-Savers
SOURCE
- Direct mail sold
GENERAL COMMENTS
Delivery: 3 - 5 business days
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/10/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/15/2025
INCOME
$
SELECTIONS
| 1 Month Hotline | 18.00/M |
| 12 Month Hotline | 6.00/M |
| 3 Month Hotline | 13.00/M |
| 3rd Party Blow In | 15.00/M |
| 6 Month Hotline | 8.00/M |
| Cancellation Run Charges | 15.00/M |
| Gender/Sex | 9.00/M |
| Multi Buyers | 11.00/M |
| SCF | 10.00/M |
| Source | 11.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
| Zip Tape | 30.00/F |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 131043 |
| NEXTMARK NUMBER | 216880 |
| MIN NUMBER | 131043 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| Orders/Clearances | * Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
*=primary contact
