SEGMENTS
| 222,842 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 9,527 | 1 Month Subscribers | + $10.00/M |
| 35,622 | 3 Month Subscribers | + $5.00/M |
| 80,710 | 6 Month Subscribers | $115.00/M |
| 149,512 | 12 Month Subscribers | $115.00/M |
| 89,117 | Expires | $75.00/M |
| 947 | Active Canadian Subscribers | $350.00/F |
| Catalog Rate | $85.00/M | |
| Fundraiser Rate | $75.00/M | |
| Catalog Rate | $85.00/M |
DEMOGRAPHICS/PROFILE
| Women | 95% |
| Men | 4% |
| Average Income | $ |
| Average Unit of Sale | $21.25 |
DESCRIPTION
Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.
The winning combination of these titles offers the mailer a unique mix of upscale women who are receptive prospects for a variety of offers. Test them for publications, insurance, home decor, cooking, catalog, fundraising and travel!
ADDITIONAL NOTES
Average Age: 55
Average Income: $94K
Average Home Value: $270K
Additional Selects:
Interest Categories $16/M
Cooking: Taste of The South, Southern Lady, Tea Time, Southern Lady Classics, Louisiana Cookin', Bake From Scratch
Home Entertainment: Victoria, Tea Time, Southern Lady, Cottage Journal, Southern Home
Telemarketing is not available.
UNIT OF SALE
$21.25 AVERAGE
SOURCE
- DIRECT MAIL ,
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
09/03/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
10/28/2025
INCOME
$
SELECTIONS
| 1 Month Hotline | 10.00/M |
| 3 Month Hotline | 5.00/M |
| Gender/Sex | 6.00/M |
| Interest | 16.00/M |
| Paid | 7.00/M |
| SCF | 6.00/M |
| Source | 10.00/M |
| State | 6.00/M |
| Zip | 6.00/M |
| Zip Tape | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 31387 |
| NEXTMARK NUMBER | 216627 |
| MIN NUMBER | 119819 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
| Orders/Clearances | * Vijay Thorat | vijay.thorat@data-axle.com |
*=primary contact
