SEGMENTS
| 32,101 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 2,902 | 3 Month Subscribers | + $5.00/M |
| 7,269 | 6 Month Subscribers | |
| 21,922 | 12 Month Subscribers | $115.00/M |
| Fundraiser Rate | $75.00/M | |
| Catalog Rate | $85.00/M | |
| 12,911 | Expires | $75.00/M |
| Reuse Rate | $110.00/M |
DEMOGRAPHICS/PROFILE
| Women | 89% |
| Men | 11% |
| Average Income | $88,000 |
DESCRIPTION
Published by Hoffman Media, LLC.
Taste of the South is a guidebook for consumers who LOVE Southern cooking and the lifestyle that accompanies the Southern way of life. Nowhere else can one savor the unique dishes, cooking personalities, and culinary destinations of the South more expertly than in Taste of the South.
Southern cuisine is as rich in tradition as it is in taste. Whether planning an elaborate meal for entertaining or a simple backyard barbeque, Taste of the South delivers pleasing, down-home recipes.
This highly engaged audience enjoys reading about award-winning Southern chefs and favorite Southern restaurants. Taste of the South celebrates the heritage of the South with fabulous comfort foods for cooks of every level.
Demographics:
Average age: 51
Income: $88,000
Homeowners: 85%
Average Home Value: $193,000
Married: 80%
72% Traveled Domestically last 12 Mo
ADDITIONAL NOTES
Telemarketing is not available.
UNIT OF SALE
$19.98 AVERAGE/6X YR
SOURCE
- DIRECT MAIL ,
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
02/28/2025
CARD UPDATED
03/28/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
07/18/2025
INCOME
$88,000
SELECTIONS
| 1 Month Hotline | 10.00/M |
| 3 Month Hotline | 5.00/M |
| Gender/Sex | 6.00/M |
| Paid | 7.00/M |
| SCF | 6.00/M |
| Source | 10.00/M |
| State | 6.00/M |
| Zip | 6.00/M |
| Zip Tape | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 63165 |
| NEXTMARK NUMBER | 216625 |
| MIN NUMBER | 118666 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Candy Belletete | candy.belletete@data-axle.com | (402) 836-5116 |
| Orders/Clearances | * Vijay Thorat | vijay.thorat@data-axle.com | |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
