SEGMENTS
| 1,679,954 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 137,444 | 1 Month Buyers | + $20.00/M |
| 337,977 | 3 Month Buyers | + $15.00/M |
| 591,353 | 6 Month Buyers | + $10.00/M |
| 1,038,769 | 12 Month Buyers | $105.00/M |
| 1,592 | 24 Month Buyers in Puerto Rico | + $8.00/M |
| 113,949 | 12 Month Internet/Web Only Buyers | + $16.00/M |
| Publisher Rate | $75.00/M | |
| Fundraisers Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $67,000 |
| Average Unit of Sale | $56 |
DESCRIPTION
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s broad selection of value priced merchandise and customer focus have propelled the growth of loyal customers.
Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more targeting this enthusiastic buying group.
Average Age: 68
Average Income: $67,000
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/06/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/12/2025
INCOME
$67,000
SELECTIONS
| $100+ Buyers | 42.00/M |
| $150+ Buyers | 52.00/M |
| $25+ Buyers | 17.00/M |
| $30+ Buyers | 19.00/M |
| $50+ Buyers | 22.00/M |
| $75+ Buyers | 32.00/M |
| 1 Month Hotline | 20.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Average Dollar Purchase | 12.00/M |
| Cash Buyers | 15.00/M |
| Credit Card | 15.00/M |
| Gender/Sex | 10.00/M |
| Internet Buyers | 16.00/M |
| Last Purchase Amount | 12.00/M |
| Multi-Buyers | 12.00/M |
| New to File | 17.00/M |
| Product | 17.00/M |
| SCF | 10.00/M |
| Single Buyers | 12.00/M |
| Special Processing Fee | 20.00/M |
| State | 10.00/M |
| Web Buyers | 16.00/M |
| ZIP | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3.5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 15781 |
| NEXTMARK NUMBER | 216622 |
| MIN NUMBER | 54852 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
