SEGMENTS
| 1,273,751 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 55,959 | 1 Month Buyers | |
| 103,638 | 3 Month Buyers | + $15.00/M |
| 264,231 | 6 Month Buyers | + $10.00/M |
| 605,578 | 12 Month Buyers | $105.00/M |
| Publisher Rate | $75.00/M | |
| Fundraisers Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 13% |
| Average Income | $67,000 |
| Average Unit of Sale | $56 |
DESCRIPTION
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s broad selection of value priced merchandise and customer focus have propelled the growth of loyal customers.
The Collections Etc. database has been overlaid with demographic, lifestyle, donor, political party and homeowner data for greater selectivity.
Average Age: 60+
Average Income: $67,000
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
04/30/2026
CARD UPDATED
05/04/2026
UPDATE CYCLE
MONTHLY
NEXT UPDATE
06/06/2026
INCOME
$67,000
SELECTIONS
| $100+ Buyers | 42.00/M |
| $150+ Buyers | 52.00/M |
| $25+ Buyers | 17.00/M |
| $30+ Buyers | 19.00/M |
| $50+ Buyers | 22.00/M |
| $75+ Buyers | 32.00/M |
| 1 Month Hotline | 20.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Adult Age | 13.00/M |
| Age of Children | 13.00/M |
| Average Dollar Purchase | 12.00/M |
| Cash Buyers | 15.00/M |
| Credit Card | 15.00/M |
| Ethnic | 16.00/M |
| Gender/Sex | 10.00/M |
| Homeowner | 7.00/M |
| Income | 12.00/M |
| Interest | 16.00/M |
| Internet Buyers | 16.00/M |
| Last Purchase Amount | 12.00/M |
| Length of Residence | 7.00/M |
| Marital Status | 7.00/M |
| Multi-Buyers | 12.00/M |
| New to File | 17.00/M |
| Political Affiliation | 15.00/M |
| Product | 17.00/M |
| Religion | 15.00/M |
| SCF | 10.00/M |
| Single Buyers | 12.00/M |
| Spanish Speaking | 15.00/M |
| State | 10.00/M |
| Web Buyers | 16.00/M |
| ZIP | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3.5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 15781 |
| NEXTMARK NUMBER | 216622 |
| MIN NUMBER | 54852 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
