SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. Collections Etc.'s broad selection of value priced merchandise and customer focus have propelled the growth of loyal customers.

The Collections Etc. database has been overlaid with ethnicity, religion, lifestyle, demographic, political party and language data for greater selectivity. 

Usage indicates that Collections Etc. will work well for mailers in the following categories: gift, apparel, general merchandise, health & personal care, travel, consumer book offers, home decor, multiple fundraisers, solutions, gadgets and more targeting this enthusiastic buying group.

Average Age: 68
Average Income: $67,000

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

SOURCE

• 100% Direct Mail

NET NAME PRICING

PROFILE

Product   (17.00/M) 12 Months Apparel 1,023,142 As Seen on TV 731,536 Childrens 367,154 Christmas 623,306 Easter 117,481 Food 123,758 Footwear 554,345 Gifts / Collectibles 577,956 Halloween 119,973 Home 1,151,795 Home Decor 1,084,055 Housewares 1,013,153 Jewelry 236,744 Kitchen 828,354 Large Size 782,232 Outdoor / Garden 868,961 Patriotic 200,936 Personal Care / Health 939,749 Pets 322,983 Religious 238,080 St Pattys Day 74,177 Thanksgiving / Harvest 770,301 Toys 364,317 Adult Age   (13.00/M) 12 Months Under 25 25-29 30-39 40-49 50-59 60-69 70+ Ethnic   (16.00/M) 12 Months African-American French German Hispanic Irish Italian Jewish Polish Scottish Swedish Welsh Income   (12.00/M) 12 Months under $15K $15K+ $25K+ $50K+ $100K+ $150K+ Interest   (16.00/M) 12 Months car_buff gambling gardening_horticulture_interest health_fitness_interest home_decorating_interest home_workshop_interest outdoor_enthusiast boatingsailing camping fishing hunting collectibles_interest pet_owner catowner dogowner photography_enthusiast magazine_subscriber golfer stamps_coins_collector sweepstakes travel_us foreigntravel computer_owner books_music_interest childrens_products_interest travel_entertainment_interest electronics_interest Gardening_Horticulture_Interest_Flag Apparel_Interest_Flag cooking handcrafts_sewing_interest dietingweightloss investments_interest stocksorbonds gourmet_food_wine_interest Political Affiliation   (15.00/M) 12 Months Democratic Republican Religion   (15.00/M) 12 Months Catholic Jewish Protestant