SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Hale Grove's customers are mature, responsive buyers of quality citrus. They purchase a large variety of fruit, candy, nuts, cakes, and other specialities.

Hale Groves is renowned since 1947 for their quality Indian River citrus.

Demographics/Profile:

Women 64%

Men 36%

Average Age 64

Married 75%

Average Income $75,000

General Comments:
Competitive offers may be subject to additional charges and restrictions.

Dollar is maintained Total Purchase. Average Purchase and Last Purchase are selectable.

Ask us about our Behavioral models:

Data Axle's Behavioral Models have been applied to the Hale Groves Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers, utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle, and census data with specific categories selected based on consumer behavior and attitudes.

SOURCE

• Other

NET NAME PRICING

PROFILE

Gender/Sex   (9.00/M) 12 mo Female Buyers 146,105 12 mo Male Buyers 59,788 Gift Givers   (10.00/M) 6 Month Gift Givers 87,275 12 Month Gift Givers 128,175 Internet Only Buyers   (10.00/M) Internet Only Buyers 142,524 Adult Age   (10.00/M) 12 Month Age 50+ 180,290 Age 60+ 155,390 Age 75+ 73,008 Income   (10.00/M) 12 Month $50,000+ 162,468 $75,000+ 131,244 $100,000+ 106,189 Total Dollar Purchase    6 Month 12 Month $100+ 90,529 139,154 $50+ 119,995 180,570 Average Dollar Purchase   (10.00/M) 6 Month 12 Month $100+ AP 28,646 47,104 $50+ AP 89,493 136,294 Last Dollar Purchase   (10.00/M) 6 Month 12 Month $100+ LP 58,722 85,102 $50+ LP 103,970 153,362 Lifestyle   (17.00/M) apparel_accessories 12,048 apparel_mens 16,199 apparel_womens 36,579 apparel_womens_fashions 12,137 automotive 17,057 beauty_cosmetic 20,269 catalogs 67,347 charitable_donor 35,485 children_family 34,085 collectibles 16,277 computers 12,860 cooking 29,653 crafts 19,904 credit_card_user 40,138 current_events 10,889 fitness_exercise 24,188 football 13,031 gardening 33,212 general_apparel 48,466 general_health 35,515 general_sports 28,838 gift_giver 41,304 golf 12,569 gourmet 34,135 hobbies 28,609 home_decorating 36,854 internet 72,124 internet_access 70,359 internet_buying 54,116 magazine_subscriber 42,496 music 16,033 outdoors 15,406 pets 17,865 publications 56,292 publish_books 28,556 publish_fiction 22,060 travel 26,822 travel_us 12,714 trucks 18,697 Donors   (17.00/M) 12 Month Art Culture 53,040 Education 46,010 Environmental 27,101 Foundations 42,240 Health 67,852 Humanitarian 7,594 Political 57,709 Religious 6,576 Total Donors 118,667