SEGMENTS
| 792,536 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 15,588 | 6 Month Buyers | + $13.00/M |
| 145,085 | 12 Month Buyers | |
| 96,244 | 12 Month Gift Givers | + $10.00/M |
| Publishing Rate/Fundraising Rate $65/M |
DEMOGRAPHICS/PROFILE
| Women | 64% |
| Men | 36% |
| Average Income | $75,000 |
| Average Unit of Sale | $107 |
DESCRIPTION
Hale Grove's customers are mature, responsive buyers of quality citrus. They purchase a large variety of fruit, candy, nuts, cakes, and other specialities.
Hale Groves is renowned since 1947 for their quality Indian River citrus.
Demographics/Profile:
Women 64%
Men 36%
Average Age 64
Married 75%
Average Income $75,000
General Comments:
Competitive offers may be subject to additional charges and restrictions.
Dollar is maintained Total Purchase. Average Purchase and Last Purchase are selectable.
Ask us about our Behavioral models:
Data Axle's Behavioral Models have been applied to the Hale Groves Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers, utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle, and census data with specific categories selected based on consumer behavior and attitudes.
SOURCE
- Other
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
08/31/2025
CARD UPDATED
09/19/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
08/31/2026
INCOME
$75,000
SELECTIONS
| $100+ Buyers | 32.00/M |
| $25+ Buyers | 8.00/M |
| $50+ Buyers | 12.00/M |
| $75+ Buyers | 22.00/M |
| 6 Month Hotline | 13.00/M |
| Adult Age | 10.00/M |
| Average Dollar Purchase | 10.00/M |
| Behavioral Model | 15.00/M |
| Cancellation Fee | 150.00/F |
| Donors | 17.00/M |
| Gender/Sex | 9.00/M |
| Gift Givers | 10.00/M |
| Income | 10.00/M |
| Internet Only Buyers | 10.00/M |
| Key Code | 5.00/M |
| Last Dollar Purchase | 10.00/M |
| Lifestyle | 17.00/M |
| Multi-Buyers | |
| Personal Use Buyers | 10.00/M |
| SCF | 9.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $300 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 18058 |
| NEXTMARK NUMBER | 216104 |
| MIN NUMBER | 6754 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Aakriti Lal | aakriti.lal@data-axle.com | |
| 1st Backup Orders/Clearances | Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
