Boys Town Enhanced
SEGMENTS
| 1,437,189 | TOTAL UNIVERSE / BASE RATE | $85.00/M |
| 1,081,245 | 24 Month Donors | + $5.00/M |
| 759,793 | 12 Month Donors | + $12.00/M |
| 487,768 | 6 Month Donors | + $15.00/M |
| 392,297 | 3 Month Donors (commercial mailers only) | + $20.00/M |
| 189,607 | 1 Month Donors (commercial mailers only) | + $25.00/M |
| Non-Reciprocal Fee | + $20.00/M |
DEMOGRAPHICS/PROFILE
| Women | 80% |
| Men | 20% |
| Average Income | $50,000 |
| Average Unit of Sale | $22 |
DESCRIPTION
Boys Town is a beacon of hope for America's children and families through its life-changing, leading-edge programs.
Throughout its 95-year history, the nonprofit, nonsectarian organization has provided these children with a safe, caring, loving environment where they receive treatment to get better, learn skills to become productive citizens, and are provided a good education to make stronger career choices.
Boys Town alumni have gone on to become successful in all facets of life.
These generous donors support the efforts of Boys Town by responding to various premium direct mail packages. Boys Town donors have a median income of $50,000 and are mostly home owners with a medium home value of $200,000. 80% of the file is over age 65.
From a commercial perspective, this file provides the segmentation necessary to garner continuations from insurance, food/gourmet, general merchandise, collectible, and apparel mailers.
CANCELLATION INFO
All cancelled orders are subject to a $150 flat cancellation fee, plus $15/M run charges, selection fees and shipping/material charges. Full rental charges apply to all cancellations made after the mail date.
Additional selects available, please inquire.
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
10/31/2025
CARD UPDATED
11/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
12/15/2025
INCOME
$50,000
SELECTIONS
| $10 Donors | 12.00/M |
| 12 Month | 12.00/M |
| 24 Month | 5.00/M |
| 3 Month | 20.00/M |
| 6 Month | 15.00/M |
| Age | 11.00/M |
| Charitable Donors | 15.00/M |
| Ethnicity | 15.00/M |
| Gender/Sex | 8.00/M |
| Hotline | 25.00/M |
| Household Income | 11.00/M |
| Lifestyle Interests | 15.00/M |
| Non Reciprocal Fee | 20.00/M |
| Parents of Children by Age/Gender | 11.00/M |
| Religion | 15.00/M |
| State/Zip/SCF | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 25194 |
| NEXTMARK NUMBER | 192418 |
| MIN NUMBER | 123529 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearance | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| 2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
*=primary contact