SEGMENTS
| 156,367 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 11,941 | 6 Month Buyers | + $11.00/M |
| 30,321 | 12 Month Buyers | $110.00/M |
| Fundraising & Membership Rate: $65/M | ||
| Publishing Rate: $65/M | ||
| Food Rate: $75/M |
DEMOGRAPHICS/PROFILE
| Women | 71% |
| Men | 26% |
| Average Income | $75,000 |
| Average Unit of Sale | $102 |
DESCRIPTION
The Wind & Weather catalog offers a complete selection of indoor and outdoor weather-related instruments and gifts, plus elegant home and garden ornaments. Nature inspired, eco-friendly decor and accessories that add an instant beauty to the home and garden.
Demographics/Profile:
Women - 71%, Men - 26%
Average Age: 62
Average Income: $75,000
Source:
Direct Mail and Internet
General Comments:
Dollar is based on average purchase. Last Purchase and Cumulative Purchase are both selectable.
Product is tied to 24 month recency.
Shipping promotions are approved on a case by case basis.
Sample mailing piece is required for approval.
****PRODUCT SELECTS****
Bird/Nature, Decorative and Decorative/Functional Garden, Gifts, House Indoor and Weather
Pricing Policy:
Net Name 85%
Minimum: 50,000
Run Charge: $10/M
Terms:
List owner will only allow deductions for internal dupes, pander drops, and bad zips to arrive at adjusted gross.
Net is calculated against the merge.
List owner considers all rental/exchange terms reciprocal.
15% Commission to Recognized Brokers.
SOURCE
- See below in Description
GENERAL COMMENTS
ALL PROMOTIONAL OFFERS SHOULD BE PRE-CLEARED WITH THE LIST OWNER. THE NAMES FURNISHED MAY NOT BE USED FOR OFF-PRICE, SALE PROMOTION, GIFT CERTIFICATE, SALE WRAP, DOT WACK, FREE OR SPECIAL OFFERS WITHOUT PRE-APPROVAL BY THE LIST OWNER. Dollar select is based on average purchase.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/14/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/18/2025
INCOME
$75,000
SELECTIONS
| $100 | 37.00/M |
| $50 | 27.00/M |
| $75 | 31.00/M |
| 1 Month | 21.00/M |
| 3 Month | 17.00/M |
| 6 Month | 11.00/M |
| Cancellation Fee | 100.00/F |
| Cumulative Purchase | 12.00/M |
| Dollar Selects | |
| Gender | 10.00/M |
| Key Code | 2.00/M |
| Last Purchase | 12.00/M |
| Marital Status | 7.00/M |
| Product | 17.00/M |
| Running Charge | 10.00/M |
| Source | 5.00/M |
| State, SCF, Zip | 7.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 8,000 |
| DOLLARS: | $300 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 15434 |
| NEXTMARK NUMBER | 180217 |
| MIN NUMBER | 38853 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Padmaja Rajole | padmaja.rajole@data-axle.com | |
| 2nd Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
