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Data Axle Dressed Up Apparel Buyers

SEGMENTS

225,805,724 TOTAL UNIVERSE / BASE RATE $70.00/M
108,613,643 High End Apparel Buyers (TargetReady Model 7-9) + $10.00/M
51,030,542 Female Shopaholics (TargetReady Model 7-9) + $10.00/M
4,859,160 Women's Accessories Buyers RFM Score 7-9 + $5.00/M
16,073,526 Women's Apparel MOB RFM 7-9 + $10.00/M
4,780,805 High Fashion Women's Apparel MOB RFM 7-9 + $10.00/M
216,264 Men's Apparel MOB RFM 7-9 + $10.00/M
11,592,949 Beauty + Cosmetic MOB RFM 7-9 + $10.00/M
28,638,835 Apparel MOB RFM 7-9 at Email Addresses $75.00/M
Fundraisers (all inclusive) $60.00/M
Phone Numbers + Statistical Modeling Available

DEMOGRAPHICS/PROFILE

Women 44%
Men 56%
Average Income $

DESCRIPTION

Dresssed Up Apparel Buyers identifies mail order buyers and internet buyers of women’s and men’s apparel and accessories. Our Apparel buyers are scored with proprietary predictive response values ranking from 1-9 based on known transaction,s taking into account recency of purchase, frequency of purchase activity, and dollars spent (RFM) within each market. The higher RFM scores indicate multiple and frequent purchases. 

 

All apparel buyers are sourced 100% from Data Axle's own premier consumer database and enriched with multiple proprietary sources, combining direct response and purchase data to bring the most comprehensive database on the market today.

 

Additional Selects:

Age • Income • POC • Home Value • Mortgage • Home Equity • Purchase Power • Wealth Finder • Occupation • Exact Age/Adults + Children • Radius Mapping • Email Addresses Available • Phone Numbers • Multi-Channel Marketing (inquire for cost effective pricing)

 

Additional Masterfiles:

New Home Owners § Spanish Speaking § Travel Enthusiasts § Home Decor + Do-it-Yourself  §  Craft Enthusiasts § Email Masterfile § Pet Enthusiasts § Gift Givers § Gardening Enthusiasts § High Tech Enthusiasts § Pet Enthusiasts §  Healthy Lifestyles §  Savvy Seniors § Outdoor Enthusiasts § Politically Active Consumers § Religious + Ethnic Masterfile § Travelers § Frequent Vacationers to name a few. 

SOURCE

  • Compiled lists
  • See below for description

GENERAL COMMENTS

Telephone, Email Addresses and statistical modeling available. Please inquire for email spec's. We deploy 24-48 hours with HTML and text creative has been approved.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

02/28/2025

CARD UPDATED

03/14/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

INCOME

$

SELECTIONS

Age 8.00/M
Credit Card 10.00/M
Date of Birth 10.00/M
Ethnic/Ethnicity 10.00/M
Gender/Sex 5.00/M
Home Owner 10.00/M
Home Value 10.00/M
Household Income 10.00/M
Key Code 3.00/M
Length of Residence 10.00/M
Lifestyle 10.00/M
Mail Order Buyers 10.00/M
Marital Status 5.00/M
Presence of Children 10.00/M
R-Value Scores 10.00/M
Running Charge 10.00/M
SCF 5.00/M
State 5.00/M
Telemarketing Charge 20.00/M
Zip 6.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 110.00/F
Transmission 40.00/M

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $350

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 65473151
NEXTMARK NUMBER 173219
MIN NUMBER 136329

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Chris Goodwin Chris.Goodwin@data-axle.com (402) 836-5120
Orders/Clearances * Dawn Wood Dawn.Wood@data-axle.com  (402) 836-5123

*=primary contact

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