SEGMENTS
| 2,809,231 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
| 2,809,231 | Active Donors | $80.00/M |
| 944,329 | 12 Month Donors | $85.00/M |
| 551,097 | 6 Month Donors | $90.00/M |
| 295,553 | 3 month Donors | $95.00/M |
| 144,888 | 1 month Donors | $100.00/M |
| New to File Names Available to Commercial Mailers Only | ||
| Non Reciprocal Fee | + $20.00/M |
DEMOGRAPHICS/PROFILE
| Women | 54% |
| Men | 45% |
| Average Income | $ |
| Average Unit of Sale | $14.5 |
DESCRIPTION
Disabled American Veterans is the official voice of America's service connected disabled veterans, families and survivors. DAV is totally supported by contributions from the American public.
The donor list of DAV brings you proven responders to direct mail of all types. 83% were generated from commercial direct mail response lists, and 17% from other direct mail donor lists. 98.4% of DAV's donors respond to the appeals by check, proving that they read direct mail and take action.
Average Age 67
Average Income $50K
A complete sample must be supplied on all orders.
Net Name Policy:
No waiving minimums for nonprofit mailers.
All rentals are on a gross-name basis only.
No netname arrangement is available to nonprofit mailers.
CANCELLATION INFO
All canceled orders are subject to a $150 flat cancellation fee, $15/M run charges, selection changes, material and shipping. Orders canceled after the merge/mail date are subject to full rental charges
SOURCE
- Direct mail sold
- Donors
NET NAME PRICING
| Policy: | Net Name 0% |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/14/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| $5+ Donors | 7.00/M |
| Gender/Sex | 8.00/M |
| Non reciprocal fee | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
0%
ID NUMBERS
| DMI NUMBER | 20858 |
| NEXTMARK NUMBER | 170826 |
| MIN NUMBER | 4566 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| 1st Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com | |
| Orders/Clearances | * Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
*=primary contact
