SEGMENTS
| 206,912 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 206,912 | 24 Mos Paid U.S. Buyers | $115.00/M |
| 16,337 | Jun'25 Paid Buyers | + $18.00/M |
| 41,275 | 3 Month Paid Buyers | + $13.00/M |
| 66,032 | 6 Month Paid Buyers | + $8.00/M |
| Non-Affinity Catalog Rate | $80.00/M | |
| Fundraising Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 61% |
| Men | 33% |
| Average Income | $ |
DESCRIPTION
FRANK CAWOOD & ASSOCIATES has been a champion of consumer information for over 50 years. They strive to provide information and products that improve lives. Their health books supply accurate medical information written in clear, simple language; their consumer books are filled with money-saving, time-saving ideas; and their craft books contain easy instructions for creating beautiful handicrafts.
The FRANK CAWOOD & ASSOCIATES MASTERFILE is an unduplicated file of books and product buyers who want to live healthier, smarter, and better. This masterfile includes buyers of Health Books, Consumer Information Books, Prostate Answer Book as well as various other titles and products. These mail-order responsive buyers are perfect prospects for catalogs, magazines, books, "how-to" offers, general merchandise and fundraising appeals.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/10/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/15/2025
INCOME
$
SELECTIONS
| 1 Month Hotline | 18.00/M |
| 12 Month Hotline | 6.00/M |
| 3 Month Hotline | 13.00/M |
| 3rd Party Blow In | 15.00/M |
| 6 Month Hotline | 8.00/M |
| Cancellation Run Charges | 15.00/M |
| Gender/Sex | 9.00/M |
| Multi Buyers | 11.00/M |
| SCF | 10.00/M |
| Source | 11.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
| Zip Tape | 30.00/F |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 31118 |
| NEXTMARK NUMBER | 168300 |
| MIN NUMBER | 31118 |
CURRENCY
US Dollar
CONTACT
| 2nd Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
*=primary contact
